by Angie Smith | Apr 3, 2020 | Marketing Strategy
It is undeniable that Australians love sport, whether it’s one you play or one you watch. Sport brings people together with emotive and suspenseful content and continues to endure in Australian culture. As a result, sports advertising has always been a powerful way to...
by Angie Smith | Mar 11, 2020 | GFK Radio Survey Reports
The news cycle drives more people to radio With a news cycle over the last 3 months in Australia unlike any other I remember, with the prolonged drought, followed by out-of-control fires across the country, then some flooding and now the unprecedented panic that has...
by Angie Smith | Feb 24, 2020 | Social Media
TikTok, one of the biggest video-sharing Social Network service has grown exponentially since 2016. It was the most downloaded app in the App Store of 2018 Q1 according to Influencer Marketing Hub. Now spanning over 154 countries and with over 500 million users...
by Angie Smith | Dec 17, 2019 | GFK Radio Survey Reports
A few upsets as the year comes to a close The year is finally coming to a close and as the Christmas spirit is in full swing the last metro radio survey for the year has dropped. There’s been a few changes as contracts get negotiated at the pointy end of the year in...
by Angie Smith | Dec 6, 2019 | Social Media
Over the past year, social and digital media trends have proven that the only consistent in the field is change. In Australia and around the world, new services have grown popular while others face tight scrutiny and potential legal restrictions. Meanwhile, the...