by Lara Fowler | Oct 29, 2018 | Content, Digital advertising, Influencers, social media, Strategy
Are you trying to understand your target audience for your business but don’t know where to start? Where do you begin in determining how to reach this market? Understanding your audience and their behaviours is critical to any marketing campaign. We are going to...
by Natasha Michelmore | Jun 12, 2018 | Blog, Content, Digital advertising, Influencers, social media, Strategy
We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your message heard. Over the years, we’ve been influenced by royalty, celebrity, and sports people – which has given rise to...
by Sam North | Apr 16, 2018 | Digital advertising, measurement, mobile, social media, Strategy
How many times a day do you find yourself switching between devices? Are you moving the tablet, to get to the laptop, to get to the smart phone? Mobile advertising takes advantage of the prolific use of mobile devices to keep the message on the move with users. But...
by Michael Smith | Mar 23, 2018 | Digital advertising, Outdoor, Outdoor Advertising, social media, Strategy
Why is it so important to use different forms of marketing together? Imagine you’re having a dinner party. You carefully choose the guests, plan the menu, design a beautiful table setting. But then, when the guests sit down for dinner, you serve them water instead of...
by Angie Smith | Feb 22, 2018 | Content, Digital advertising, mobile, programmatic, radio, social media, Strategy, television
Putting all your eggs into one basket has never been a good idea- drop the basket and you’re left with a big messy problem. But what if the basket was media, and there were lots of eggs to choose from? Do you go for biggest basket, or the one with the best...
by Benni Lucas | Feb 1, 2018 | Digital advertising, mobile, social media, Strategy
The wheels turn fast in the world of social media. Sophisticated apps and functions can be superseded in a matter of months, and as we increasingly turn to the internet for our daily needs, social media is adapting fast to keep relevant. Let’s take a brief look at the...
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