About Us

We love what we do, and we love to work as partners with our clients.

Since 2007, MediaSmiths has been the hands-on partner to hundreds of clients who needed to achieve more from their media strategy and marketing budget. We have grown with the companies we support to become one of Sydney’s most established independent media & marketing agencies.

Our approach has always been to nurture close, personal relationships with both our clients and media partners. We work with our clients by identifying and then implementing the best resources, the strongest channels and the opportunities, at the right cost, to drive the strongest results.

We love what we do, and we love to work as partners with our clients. From media planning to full-service advertising and marketing management, our services help clients integrate traditional and digital channels in a unified strategy to help reach their audiences at each valuable stage of the buying journey.

It is the ethos of transparency and value creation that brought us to where we are today. Our reasons then are our reasons now, and this ethos is what keeps on driving us forwards.

Our Approach

Holistic media
& advertising solutions

Using expertise and market experience coupled with access to customer data is usually a key factor in leveraging success in any marketing campaigns. This is where a media agency’s role becomes critical. At the end of the day, a media agency’s goal is to provide a comprehensive media strategy and execute successful marketing campaigns for their clients’ products and services to well-researched target audiences.

As a trusted advisor to our clients, we deliver successful multimedia campaigns that grab the attention of consumers and ensure real business outcomes.


A media agency provides strategies from an initial brief based on the client’s goals, which may be centred around product or service awareness, or even increasing traffic to website and social media pages.

Consumer Insights

Understanding the audience and the customer is a crucial element in the planning process where a media agency can utilise it’s research capabilities to create and present invaluable insights, which form the basis for campaign implementation strategies.

Leverage Relationships

Media Agencies can benefit their clients by harnessing the power of great relationships. This factor is very beneficial to clients as they can leverage these relationships to drive the best pricing through tough negotiation, as well as preferred positioning and promotional opportunities available.

MediaSmiths was founded on the principle that a trusted partnership with our clients is essential.

Our History

The beginnings
of MediaSmiths

The MediaSmiths story begins back in Sydney in April, 2007, Angela Smith formed the agency with the intent to bring a fresh perspective to an industry struggling with rigid planning, hidden costs and trade-offs.

From the very beginning, MediaSmiths was founded on the principle that a trusted partnership with our clients is essential. Our team works in a different way. We are an agency that works alongside clients, developing and implementing effective solutions in a collaborative partnership with full transparency.


We’ve been proud to work with some of the best brands in business

MediaSmiths offers a full range of media, advertising, and marketing services to help ensure your business gets noticed and connects with more potential customers. We have been trusted by hundreds of clients to deliver results, including:

Our Team

Meet the MediaSmiths crew

We pack a lot of media and advertising experience into our team of experts.

Angela Smith

Managing Director

Mike Smith

Business Director

Eva Lina

Finance Manager

Corey Eyre

Senior Account Planner

Natalie Murray

Senior Account Planner

Aiko Madauka

Senior Account Planner

Who we are

360 degree media and marketing solutions

Our Identity & Ethos

By keeping our identity and ethos at the core of everything we do, we have been able to extend our capability across all marketing channels, and serve clients across Australia, while still keeping our focus close & personal.

A Competitive Edge

We sought to offer brands a competitive edge integrating marketing across traditional media and the digital space. Today we are established as a full-service marketing agency with offices in Sydney and Brisbane, meeting the evolving needs of our clients across Australia.

Praising Independence

Our independence as an agency remains at the core of who we are. Our clients are our foremost priority, and always have a direct line to the top of our business.

We proudly recognise the importance of independent agencies across Australia, we are a founding member of the Independent Media Agencies of Australia (IMAA).

This Industry Association reinforces the benefit of working with independent, Australian owned media agencies. In the unlikely circumstance that we can’t meet your needs, we’ll be able to point you to the people who can.

“At every project, we have shifted the bar a little bit higher and demonstrated what can be achieved and expected when working with a professional, ethical, experienced team.”

Marketing & Communications -
Ottimo House

“MediaSmiths work energy and ideas have been a significant contributor to our brand uplift to the point that Rawson Homes is one of the most recognised Home Builder brands in NSW and is a market leader in the industry being the number 2 builder in NSW.”

Founder -
Rawson Homes

“MediaSmiths listen, they think and they deliver, what I need and more. I know that MediaSmiths care about my business and are committed to helping us to reach even more clients efficiently and impact fully.”

Chairman -
Gerard Malouf & Partners

“MediaSmiths Media & Advertising have contributed all of their services in a pro bono capacity. The board and staff of Special Olympics Australia appreciate this support and highly recommend Media Smiths to any potential clients.”

Events Manager -
Special Olympics Australia

“We have continued a very successful, ongoing partnership with MediaSmiths beyond our initial project and would recommend them to any business that is serious about growing for the long term.”

National Business Development Manager - Crown Currency

Find out how we can help

Get in touch to set up a free consultation.