We Are MediaSmiths

For nearly 15 years, MediaSmiths has been the hands-on partner to hundreds of clients who needed to achieve more from their media strategy and marketing budget. We have grown with the companies we support to become one of Sydney’s most established independent media & marketing agencies.

Our approach has always been to nurture close, personal relationships with both our clients and media partners. We work with our clients by identifying and then implementing the best resources, the strongest channels and the opportunities, at the right cost, to drive the strongest results.

We love what we do, and we love to work as partners with our clients. From media planning to full-service marketing management, our services help clients integrate traditional and digital channels in a unified strategy to help reach their audiences at each valuable stage of the buying journey.

It is the ethos of transparency and value creation that brought us to where we are today. Our reasons then are our reasons now, and this ethos is what keeps on driving us forwards.

The beginnings of mediasmiths

The MediaSmiths story begins back in Sydney in April, 2007, Angela Smith formed the agency with the intent to bring a fresh perspective to an industry struggling with rigid planning, hidden costs and trade-offs.

From the very beginning, MediaSmiths was founded on the principle that a trusted partnership with our clients is essential. Our team works in a different way. We are an agency that works alongside clients, developing and implementing effective solutions in a collaborative partnership with full transparency.

Holistic Media & Marketing Solutions

Our Identity & Ethos

By keeping our identity and ethos at the core of everything we do, we have been able to extend our capability across all marketing channels, and serve clients across Australia, while still keeping our focus close & personal.

A Competitive Edge

We sought to offer brands a competitive edge integrating marketing across traditional media and the digital space. Today we are established as a full-service marketing agency with offices in Sydney and Brisbane, meeting the evolving needs of our clients across Australia.

Praising Independence

Our independence as an agency remains at the core of who we are. Our clients are our foremost priority, and always have a direct line to the top of our business. 

We proudly recognise the importance of independent agencies across Australia, we are a founding member of the Independent Media Agencies of Australia (IMAA).

This Industry Association reinforces the benefit of working with independent, Australian owned media agencies. In the unlikely circumstance that we can’t meet your needs, we’ll be able to point you to the people who can. 

The next steps on our journey

You probably know, like we do, that when partnering with an agency success is measured not just by the work, but by the relationships, the service and the opportunities that we create.

Flexibility is key to survival and to success in our market, so while our core identity gives us the grounding and consistency we need as a brand, our flexible and agile approach to development helps us to pursue new opportunities and secure new niches for our clients.

We pledge to maintain the hands-on, personal approach that clients are looking for in an Australian independent media agency. This is important to you, and it is important to us.

This closeness, collaboration, honesty, and transparency will remain key to what MediaSmiths is all about while we strive to expand our services to clients.

We hope you can join us on this journey. Reach out to our team to find out more about what we can achieve for you.

Contact us to discuss your media needs