our work

Aged Care is an industry facing controversy indifference and political barriers but with huge growth  potential. BaptistCare, in the midst of these dynamics, was struggling to resonate with and engage their  audience. Before joining forces with MediaSmiths, BaptistCare did very little marketing and were losing  out on opportunities to connect effectively with their target market. Their biggest challenge was to build  trust and awareness of their brand in order to increase their occupancy rates across all centres. They  wanted to connect emotionally with their customers and change negative perceptions surrounding Aged Care.

Over the years MediaSmiths have worked in partnership with BaptistCare in reaching into the heart of  their brand potential and have developed innovative marketing strategies. BaptistCare were the first aged  care provider to go beyond traditional marketing tactics. An integrated strategy was implemented that  involved a blend of different media channels including outdoor, digital and social to strategically target  and engage their intended audience. Within no time, BaptistCare were everywhere; buses, on social  channels, in local newspapers, on the radio, on billboards. This created massive awareness for their  brand and gave them strong visibility. Many competitors clearly took notice with BaptistCare becoming  quite the trend setter.

The ongoing campaign has been a massive success helping BaptistCare to grow and expand into new  centres with increasing occupancy rates, visits to their website and more enquiries.

Auto Alleys are considered to be the best place to go if you intend to buy a car. However, it can be a very challenging environment to be in for car dealerships. Surrounded by so many competitors, needing to stand out and attract the customers along with having brand guidelines that are area restrictive makes it extremely difficult circumstance to thrive in. Lexus of Parramatta was exactly in that situation. They were constantly losing customers to other Lexus dealerships as well as other competitors. They needed to grab their customers attention and stand out from the crowd.

MediaSmiths put together an integrated media strategy after a well organised research and planning session with the team of Lexus of Parramatta in order to achieve their goals. The campaign was restricted to the Hills Area and MediaSmiths focused on integrating outdoor, ethnic print, radio along with a big push from digital and social to drive their target market to the dealership. Over the years, the dealership has seen a tremendous increase in sales and awareness. Lexus Of Parramatta is now the number 2 dealership nationally from number 4. To add cherry to the cake, Lexus Of Parramatta effectively also sold and is selling cars at the back of their social media campaigns.

In 1978 Rawson Homes was a small home building company in Dubbo. 40 years later Rawson Homes is a classic Australian success story. The founders faced some challenges. They had a bright and innovative concept of you sign the contract and pay one price plus a superior high quality and value product, giving them an immediate point of difference from their competitors. The challenge was to educate their potential customers of their product, values and Unique Selling Point in a differentiated and memorable way.

From its modest beginnings Rawson Homes is now firmly established and ranked as one of Australia’s top builders, with an unparalleled reputation for providing exceptional quality service and great homes at affordable prices. Now with the financial backing of Daiwa House, Japans largest residential builder and a world leader in residential construction methods, materials and energy management technologies, with a $49 billion dollar AA rated balance sheet, they are considered the safest pair of hands in the NSW residential construction industry.

MediaSmiths has been in strategic partnership with Rawson Homes for over 8 years now. Rawson Homes was trying to achieve some ambitious goals, expanding into other geographic areas and also wanting to become a well-recognised, valued brand who their customers can trust. Over time MediaSmiths have worked closely with Rawson Homes to develop a media and advertising strategy reflecting and delivering on these goals. Ongoing branding and sales campaigns have consistently delivered, using a combination of tried and tested and innovative tactics, an integrated mix of offline and online media. It didn’t happen overnight, however soon enough Rawson Homes gained brand recognition and become trusted advisors for their customers. They started off in Dubbo and today have expanded across Sydney, Country NSW, ACT, Hunter and Illawarra, moving onwards and upwards from selling 300 houses a year to now ambitions of 1200 houses a year and beyond. The family business has grown but the mantra of real family homes built by a business that you can trust for real Aussie families is evident in every home that they build. Now more than ever people know that Rawson build homes that they themselves would be proud to live in.