our work

Aged Care is an industry facing controversy indifference and political barriers but with huge growth  potential. BaptistCare, in the midst of these dynamics, was struggling to resonate with and engage their  audience. Before joining forces with MediaSmiths, BaptistCare did very little marketing and were losing  out on opportunities to connect effectively with their target market. Their biggest challenge was to build  trust and awareness of their brand in order to increase their occupancy rates across all centres. They  wanted to connect emotionally with their customers and change negative perceptions surrounding Aged Care.

Over the years MediaSmiths have worked in partnership with BaptistCare in reaching into the heart of  their brand potential and have developed innovative marketing strategies. BaptistCare were the first aged  care provider to go beyond traditional marketing tactics. An integrated strategy was implemented that  involved a blend of different media channels including outdoor, digital and social to strategically target  and engage their intended audience. Within no time, BaptistCare were everywhere; buses, on social  channels, in local newspapers, on the radio, on billboards. This created massive awareness for their  brand and gave them strong visibility. Many competitors clearly took notice with BaptistCare becoming  quite the trend setter.

The ongoing campaign has been a massive success helping BaptistCare to grow and expand into new  centres with increasing occupancy rates, visits to their website and more enquiries.

CHALLENGE

• Zero Brand Awareness
• Controversy around Christian Based Organisation
• Build Trust

AMBITION

• Connect emotionally with the target audience
• Brand Awareness
• Increase Occupancy Rate in NSW and ACT
• Raise Sophistication of Marketing

RESULT

• First Aged Care provider to break from traditional marketing tactics
• High visibility
• Changing perceptions – Trusted Brand
• Increased website traffic and enquires

MediaSmiths put together an integrated media strategy after a well organised research and planning session with the team of Lexus of Parramatta in order to achieve their goals. The campaign was restricted to the Hills Area and MediaSmiths focused on integrating outdoor, ethnic print, radio along with a big push from digital and social to drive their target market to the dealership. Over the years, the dealership has seen a tremendous increase in sales and awareness. Lexus Of Parramatta is now the number 2 dealership nationally from number 4. To add cherry to the cake, Lexus Of Parramatta effectively also sold and is selling cars at the back of their social media campaigns.

CHALLENGE

• Stand out in the overcrowded auto alley area
• Losing cars to dealerships outside their geographic footprint
• Brand awareness

AMBITION

• Stand out from other dealerships
• Be the number 1 Lexus dealership
• Increase dealership awareness, increase buying potential
• Provide excellent Customer Service and get positive reviews

RESULT

• Number of cars sold increased beyond ambitious target
• Increased brand awareness
• Increased customer walk-ins and sold cars via social campaigns
• Achieved position of number one Lexus dealership nationally

From its modest beginnings Rawson Homes is now firmly established and ranked as one of Australia’s top builders, with an unparalleled reputation for providing exceptional quality service and great homes at affordable prices. Now with the financial backing of Daiwa House, Japans largest residential builder and a world leader in residential construction methods, materials and energy management technologies, with a $49 billion dollar AA rated balance sheet, they are considered the safest pair of hands in the NSW residential construction industry.

MediaSmiths has been in strategic partnership with Rawson Homes for over 8 years now. Rawson Homes was trying to achieve some ambitious goals, expanding into other geographic areas and also wanting to become a well-recognised, valued brand who their customers can trust. Over time MediaSmiths have worked closely with Rawson Homes to develop a media and advertising strategy reflecting and delivering on these goals. Ongoing branding and sales campaigns have consistently delivered, using a combination of tried and tested and innovative tactics, an integrated mix of offline and online media. It didn’t happen overnight, however soon enough Rawson Homes gained brand recognition and become trusted advisors for their customers. They started off in Dubbo and today have expanded across Sydney, Country NSW, ACT, Hunter and Illawarra, moving onwards and upwards from selling 300 houses a year to now ambitions of 1200 houses a year and beyond. The family business has grown but the mantra of real family homes built by a business that you can trust for real Aussie families is evident in every home that they build. Now more than ever people know that Rawson build homes that they themselves would be proud to live in.

CHALLENGE

• Build a brand and drive sales
• Educate market about their product and values
• 1st in the market with a point of difference USP – Sign Contract, The Rawson Difference (One all-inclusive price contract)

AMBITION

• Reach sales targets
• Expansion
• Well recognised, valued brand image – trusted advisors
• Consistency

RESULT

• Massive growth and expansion. Initially – Started in Dubbo. Expansion into Orange, Mudgee, Bathurst, ACT, Hunter and Illawarra
• When Rawson first came on board they were a family owned Australian Business handling over the keys to approx. 280 houses per year now goal is 1200 houses per year
• Well recognised brand – valued and trusted