Our Team

We pack a lot of experience into our team of experts.

We’re a friendly bunch of media and advertising gurus. But while our passions may vary, we are all committed to supporting our clients with innovative marketing solutions that help them achieve their goals. It’s what keeps us coming back day after day and drives us to keep getting better. And it’s why we’re so good at what we do. Come join us.

Angie Smith

Managing Director

Before founding independent agency MediaSmiths in 2007, Angela had worked on the agency, broadcast, and publishing sides of the media industry and has an incredible insight into how each world works. Since then, Angela has worked across numerous well-known brands covering the whole spectrum of media, and leverages this know-how with her experienced wider team to get the best results for clients.

Angie is also a current board member of the IMAA – Independent Media Association of Australia.

Mike Smith

Business Director

If you need to know more about Michael, you can ask pretty much anyone.

After more than twenty years in Australian media, it can be hard for him to make it from one side of a room to another – without bumping into someone he’s worked with along the way.

Michael has built a steadfast reputation in media planning and brokering, which has been built over decades of growing small businesses into large companies.

Jules Lake

Finance Manager

Jules has extensive experience in Finance & Operations roles in Sydney and London, specifically within small-medium independent agencies. A passion for this industry grew from exposure to the Media and Advertising industry at a young age, and she cut her teeth in the creative space before settling into marcomms. Hailing from South Africa, and after 17 years of living in the UK, Jules now calls Sydney home. When she’s not with her kids, she loves doing yoga and hiking.

Angel Li

Head of Digital

Having worked in the digital advertising industry for over 15 years, Angel is a highly experienced digital leader. Her knowledge and capability across all facets of digital including adtech, strategic digital planning and execution across all channels make her a unique expert in the industry. Her strengths lie in being a digital native, tech guru and problem solver. She loves drawing insights and connecting dots from data.

In her spare time, Angel enjoys travelling and outdoor activities such as cycling and camping. A walk along the beach or a stroll through a park will easily lead you to her.

Talib Virji

Digital Media Executive

Talib moved from India to Australia to discover new opportunities and undertake a business degree. Three years later he has an MBA in his back pocket, and experience in different areas of digital marketing – creative strategy, client services, media management, content creation, and analytics.

His goal is to travel to every single country in the world to fulfill his desire of meeting different people. In his spare time, you will most likely to find Talib at the beach or feasting away at a Mexican restaurant.

M Umashankar (Uma)

Digital Marketing Manager

Uma’s experience across digital channels precedes him having over 8 years experience across SEO, paid search, social and e-commerce across a multitude of industries and global business. Uma has also worked across ad operations optimising campaigns across programmatic.

In his spare time, Uma enjoys travelling and immersing himself in nature, watching movies and dining out with friends.

Abhilasha Pranjale

Digital Marketing Specialist

Abhi is an SEO professional with over 4 years of experience working in the field. She is passionate about using her expertise to support client’s by improving organic traffic through finding and fixing technical issues, on-site optimization, off-site optimization, competitor research and analysis.

Having an extensive experience in strategizing marketing solutions for leading brands across a wide number of industries including cosmetics, auto, fashion and healthcare.

In her leisure time, Abhi can be found creating mandalas and gardening.

Corey Eyre

Senior Account Planner

Like most media “veterans” Corey started out as the general dogsbody in locally owned full service advertising agency, and over the next three decades progressed to senior trading roles at multinational giants including Mediacom (2010-2017) and Carat (2018-2020).

And while the media landscape has certainly changed over all those years, Corey’s commitment to clients and enthusiasm for chasing a deal remains the same.

Natalie Murray

Senior Account Planner

Natalie Murray is a Media Buying and Planning professional with over the 15 years’ experience in the industry. Natalie has worked across many different companies such as Nova Entertainment, Sandbox Media, SCA MTV and was also involved in the launch of the Independent Media Agencies Australia that have given her experience to be an expert in her field. Working across both media and agency side Natalie provides clients extensive media recommendations and quality insights that deliver results for their brand. In her spare time Natalie can be found spending time with her family and beloved dogs.

Aiko Mudauka

Senior Account Planner

Aiko holds extensive knowledge of the Australian media landscape and has previously worked at two of the nation’s largest radio networks – Nova Entertainment and The Australian Radio Network. She is a professional operator with first-hand experience working across an array of key clients.

Originally from New Zealand, Aiko fell in love with Sydney the moment she landed and never looked back! In her spare time, she enjoys finding peaceful moments through yoga and meditation.

Marta Kozlowska

Office Manager

Before landing in Australia in 2015, Marta had worked for media brands like Zenith and Initiative Media.

With over 15 years of experience in the industry, she has a thorough understanding of all elements required for the successful office support of a media agency. Marta is dedicated to ensuring MediaSmiths runs smoothly and seamlessly, bringing in her expertise in administration and client services.

When not in the office, she enjoys travelling and exploring the history of World War II.

Tim Halling

Graphic Designer

Sadly, there isn’t a huge demand for professional travellers, full-time food tasters or experienced Miami Heat Fans. Luckily for Tim, however, he has another passion: design.

With roughly ten years of experience in both traditional and contemporary design, as well as extensive digital marketing experience; Tim is our unstoppable juggernaut for all things colour scheme, kerning, and negative space.

As well as being our design guru, Tim is also our resident advisor for all things gastronomically chic. So if you need a restaurant recommendation – just ask Tim.

Jameson Smith

Junior Graphic Designer

As an avid football fan unfortunately Jameson wasn’t picked up for FC Barcelona so he is now cutting his teeth in the real world of media and advertising as MediaSmiths junior graphic designer. As a recent school leaver he is also studying graphic design at the esteemed Enmore TAFE Design College and is looking forward to building his skill set and supporting clients with some clever and eye-catching creatives. In his spare time he loves to hang out with his friends at the beach, play football (soccer) and draw.

Eva Lina

Finance Manager (Currently on Maternity Leave)

It’s hard to imagine that we employed Eva for her incredible mind, lengthy accolades and her experience in outdoor advertising. I say it’s hard to imagine, because if we had known about her delicious cakes and scrumptious baked goods – then we would have employed her years ago.

As our on-board CPA, financial analyst and all-round authority on all things numbers, MediaSmiths truly could not function without Eva – or her amazing desserts.

Bec Cooper

Office Manager (Currently on Maternity Leave)

Bec has more energy than you could possibly imagine.
Lucky for us, she’s happy to share some of it with the MediaSmiths crew.

Bec’s unlimited energy makes her a perfect fit for our fast-paced industry, and her lengthy experience in the world of production means that she’s completely un-fazed by the constant buzz of the MediaSmiths office.

So far, we’ve found that the thing Bec can’t do, is pass up a chance to try the latest, insta-famous dessert or sugary delight – which may explain her constant high energy levels.

Find out how we can help

Get in touch to set up a free consultation.