our team

We pack a lot of media and advertising experience into our team of experts.

Angie Smith

Managing Director

When Angela tells you that she’s worked on every part of the media pie – she means it. From selling space in The Yellow Pages; to brokering deals with traditional media outlets; to now strategising multi-national digital and offline integrated campaigns; Angela is a formidable Swiss Army Knife of media experience.

Before founding MediaSmiths in 2007, Angela had worked on both the agency, broadcast and publishing sides of the media industry so she has an incredible insight into how each world works, which Angela leverages to get the very best results for all of her clients.

Mike Smith

Business Director

If you need to know more about Michael, you can ask pretty much anyone.

After more than twenty years in Australian media, it can be hard for him to make it from one side of a room to another – without bumping into someone he’s worked with along the way.

Michael has built a steadfast reputation in media planning and brokering, which has been built over decades of growing small businesses into large companies.

Andrew Valencia

General Manager

Andrew is an optimistic, passionate, internationally experienced and credible leader of successful teams and businesses. He is a creative strategist, solution finder, problem solver, and data and insight driven marketing and media expert.

He has worked for a number of outstanding brands in the Marketing, Advertising, Technology and Media world with a successful track record across a range of businesses from multibillion dollar international corporates to entrepreneurial start-ups, working with clients including IBM, Lenovo, Nike and McDonalds for companies including Mindshare, GroupM Significance Systems and Ogilvy.

Andrew is proud to be a Welsh Australian and is always armed with a full repertoire of sometimes relevant stories.

Eva Lina

Finance Manager

It’s hard to imagine that we employed Eva for her incredible mind, lengthy accolades and her experience in outdoor advertising. I say it’s hard to imagine, because if we had known about her delicious cakes and scrumptious baked goods – then we would have employed her years ago.

As our on-board CPA, financial analyst and all-round authority on all things numbers, MediaSmiths truly could not function without Eva – or her amazing desserts.

Neil Kulkarni

Digital and Social Media Manager

Neil started his journey into Social Media at the young age of eighteen, where he was helping his personal trainer build his personal brand and the rest is history.

Hailing from India, the Social Media Maharaja has invested countless hours attending seminars, events and conferences mastering the part art, part science of digital and social media. One of Neil’s biggest drivers is working in close-knit teams and coming up with creative solutions. Neil enjoys his free time by working on his own podcast talking about success and mindset, collecting sneakers and playing guitar.

Divya Poojary

Account Manager

It’s impossible to pigeonhole Divya.

Having studied biotechnology, marketing and commerce; and with a background in athletics and dance; Divya is as unique as she is accomplished.

Luckily for us, Divya chose MediaSmiths rather than the CSIRO. So her extensive skillset is regularly put to use for media planning and buying; as well as our digital and social media strategies.

When Divya isn’t working all hours to get the best result for her clients, she’s working hard to get the top score on the latest Xbox game.

Sam North

Media Planner

Our resident Oxford native and aficionado on all things English Premier League (or, as Sam prefers to call it, “actual football”), Sam is also our master of digital media buying.

He brings a wealth of knowledge from his years of media planning and purchasing across multiple agencies in London and Sydney, and now that he’s wrapped his head around the local lingo, Sam has become our resident Ronaldo (we’ve learned some lingo, too).

Bec Cooper

Office Manager and Director of First Impressions

Bec has more energy than you could possibly imagine.
Lucky for us, she’s happy to share some of it with the MediaSmiths crew.

Bec’s unlimited energy makes her a perfect fit for our fast-paced industry, and her lengthy experience in the world of production means that she’s completely un-fazed by the constant buzz of the MediaSmiths office.

So far, we’ve found that the thing Bec can’t do, is pass up a chance to try the latest, insta-famous dessert or sugary delight – which may explain her constant high energy levels.

Lara Fowler

Media Executive

As a recent graduate of Marketing, Media and Communications, Lara is fascinated by the current trends of the media landscape and is excited by the continual changes within the industry. Lara thrives working with other likeminded, innovative individuals and prides herself on being able to understand people and help them find solutions that meet their specific needs. In her spare time Lara enjoys putting herself out of her comfort zone and is always willing to try new things such as Aerial Yoga, Kickboxing and studying abroad in Sweden.

Tim Halling

Graphic Designer

Sadly, there isn’t a huge demand for professional travellers, full-time food tasters or experienced Miami Heat Fans. Luckily for Tim, however, he has another passion: design.

With roughly ten years of experience in both traditional and contemporary design, as well as extensive digital marketing experience; Tim is our unstoppable juggernaut for all things colour scheme, kerning, and negative space.

As well as being our design guru, Tim is also our resident advisor for all things gastronomically chic. So if you need a restaurant recommendation – just ask Tim.   

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