the MediaSmiths blog
Talk Radio Reigns in a Return to Normalcy – Metro Radio Survey 2, 2021 Update
Nine Radio Stations continue to lead Sydney and Melbourne Markets Nine stations 2GB and 3AW held on to the top spots in Sydney and Melbourne...
A first Look at Radio in 2021- Metro Radio Survey 1, 2021 Update
Radio Audiences Are Growing, Especially for Nine Stations The results of the first Australian metro radio survey for 2021 have been released,...
As We Enter 2021, Radio Survey 8 Shows Radio Remains Vital Channel For Australians
The results of the Metro Radio Survey 8 2020 were released on 8 December, the final survey of a truly unique year. One of the key takeaways of...
The Future of Outdoor Advertising is Digital
Reliable, simple, and effective brands have relied on large-format outdoor billboards to reach a local audience for centuries. Today, Outdoor is...
How to Develop your 2021 Marketing & Advertising Strategy
It is hard to predict what will happen in 2021 when it comes to media, consumer behaviour, and pretty much anything else. Although much is...
BVOD Advertising: Everything You Need To Know
BVOD Advertising is on the rise. What was the fastest-growing channel in 2019, has only accelerated in 2020 with a 48% increase in viewership...
Radio Insights from the New Normal – Metro Radio Survey 7, 2020 Update
Talk radio continues to perform strongly. In the second radio survey released after a five-month pause due to the COVID-19 pandemic, talk radio...
Why Business should Pivot their Marketing during COVID-19 – Part 2
With COVID-19 changing the world in many ways. From our day-to-day lives to our spending habits, our priorities have shifted, perhaps...
What can we expect from Consumer Spending in the Lead up to Christmas?
The Christmas period is a critical time of year for most businesses, and there’s no doubt that this year’s Christmas season will be like none...
How has COVID affected Radio – Metro Radio Survey 6, 2020 Update
The first Australian metro radio survey in five months was released yesterday: after being put on hold due to COVID, it is exciting to see the...
The Marketing Benefits of a Good Creative Strategy
In today’s world of seemingly endless distractions, marketers are continually competing for consumers’ limited attention. Fortunately, research...
Finding Opportunity in the Economic Downturn
As Australia enters another recession, we explore how brands' reactions in times of crisis has impacted their long-term performance. The results were surprising, find out why now is the best time to drive your marketing growth.