the MediaSmiths blog
DAB+ Growing but Terrestrial Radio still Strong – Metro Radio Survey 5, 2021 Update
Is radio going digital? Australians are increasingly listening to live radio streaming and podcasts. Although this currently represents only a...
Strong Results for KIIS 1065 in Sydney and Nova in Brisbane and Perth – Metro Radio Survey 4, 2021 Update
Nine Radio’s 2GB and 3AW holding steady in Sydney and Melbourne but major upset in Sydney breakfast with KIIS taking number 1 after almost 18...
Nine’s Talk Radio Stations Facing Stiff Competition – Metro Radio Survey 3, 2021 Update
Does Survey 3 signal the beginning of the end of talk radio dominance? In the last few surveys, we’ve seen the dominance of Nine talk radio...
Why Businesses Need to Think Long Term with Media and Marketing
Long-term business marketing strategies are critical to the success of any business. This kind of long-term planning not only gives you peace of...
Talk Radio Reigns in a Return to Normalcy – Metro Radio Survey 2, 2021 Update
Nine Radio Stations continue to lead Sydney and Melbourne Markets Nine stations 2GB and 3AW held on to the top spots in Sydney and Melbourne...
A first Look at Radio in 2021- Metro Radio Survey 1, 2021 Update
Radio Audiences Are Growing, Especially for Nine Stations The results of the first Australian metro radio survey for 2021 have been released,...
As We Enter 2021, Radio Survey 8 Shows Radio Remains Vital Channel For Australians
The results of the Metro Radio Survey 8 2020 were released on 8 December, the final survey of a truly unique year. One of the key takeaways of...
The Future of Outdoor Advertising is Digital
Reliable, simple, and effective brands have relied on large-format outdoor billboards to reach a local audience for centuries. Today, Outdoor is...
How to Develop your 2021 Marketing & Advertising Strategy
It is hard to predict what will happen in 2021 when it comes to media, consumer behaviour, and pretty much anything else. Although much is...
BVOD Advertising: Everything You Need To Know
BVOD Advertising is on the rise. What was the fastest-growing channel in 2019, has only accelerated in 2020 with a 48% increase in viewership...
Radio Insights from the New Normal – Metro Radio Survey 7, 2020 Update
Talk radio continues to perform strongly. In the second radio survey released after a five-month pause due to the COVID-19 pandemic, talk radio...
Why Business should Pivot their Marketing during COVID-19 – Part 2
With COVID-19 changing the world in many ways. From our day-to-day lives to our spending habits, our priorities have shifted, perhaps...