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Where’s The Talent Gone?
Staff are the backbone of any kind of business, and the media industry is no exception. Having a strong, experienced, and dedicated team is essential for any media company to achieve its goals. Unfortunately, in recent years the sector has seen worrying staff shortages that undermine the...
A first Look at Radio in 2021- Metro Radio Survey 1, 2021 Update
Radio Audiences Are Growing, Especially for Nine Stations The results of the first Australian metro radio survey for 2021 have been released, with another strong showing for Nine’s 2GB and 3AW. This continues the trend from last year that saw these stations dominating the Sydney and Melbourne...
As We Enter 2021, Radio Survey 8 Shows Radio Remains Vital Channel For Australians
The results of the Metro Radio Survey 8 2020 were released on 8 December, the final survey of a truly unique year. One of the key takeaways of 2020’s radio surveys is that talk radio is more popular than ever, with talkback stations dominating Sydney and Melbourne, and performing strongly in...
Finding Opportunity in the Economic Downturn
Thanks to the ongoing impact of the COVID-19 pandemic, Australia has entered the first economic recession in nearly 30 years. The outlook for the next 12 months isn't much better, with the RBA predicting a further 6% economic decline by June 2021. Australian companies are expected to...
How Broadcast Video On Demand (BVOD) helps you to engage with consumers in a post-COVID world
With COVID-19 forcing us to quarantine and stay home, it’s no surprise that we are all gravitating more towards the TV. But the way we watch our favourite shows, videos, films, and programmes has changed, thanks to the technology behind broadcaster video on demand or BVOD. Businesses and...
Why advertising in sport is worth the try post COVID-19
With sporting events knocked off the calendar, has coronavirus killed the sports advertising business? We don't think so...
The Role of Video in Influencing Consumer Behaviour
The fact that today’s digital landscape is cluttered with content vying for consumer attention has had some marketing professionals scrambling to reformulate their strategy. It’s true, though, that consumers continue to be hungry to buy, even in a market flooded with options. The role of...
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