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Where’s The Talent Gone?

Staff are the backbone of any kind of business, and the media industry is no exception. Having a strong, experienced, and dedicated team is essential for any media company to achieve its goals. Unfortunately, in recent years the sector has seen worrying staff shortages that undermine the...

A first Look at Radio in 2021- Metro Radio Survey 1, 2021 Update

Radio Audiences Are Growing, Especially for Nine Stations The results of the first Australian metro radio survey for 2021 have been released, with another strong showing for Nine’s 2GB and 3AW. This continues the trend from last year that saw these stations dominating the Sydney and Melbourne...

Finding Opportunity in the Economic Downturn

Thanks to the ongoing impact of the COVID-19 pandemic, Australia has entered the first economic recession in nearly 30 years. The outlook for the next 12 months isn't much better, with the RBA predicting a further 6% economic decline by June 2021. Australian companies are expected to...

The Role of Video in Influencing Consumer Behaviour

The fact that today’s digital landscape is cluttered with content vying for consumer attention has had some marketing professionals scrambling to reformulate their strategy. It’s true, though, that consumers continue to be hungry to buy, even in a market flooded with options. The role of...

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