the MediaSmiths blog

The news cycle drives more people to radio With a news cycle over the last 3 months in Australia unlike any other I remember, with the prolonged...

TikTok, one of the biggest video-sharing Social Network service has grown exponentially since 2016. It was the most downloaded app in the App...

A few upsets as the year comes to a close The year is finally coming to a close and as the Christmas spirit is in full swing the last metro radio...

Over the past year, social and digital media trends have proven that the only consistent in the field is change. In Australia and around the...

2GB continues to lead in Sydney As the year warms up and Christmas decorations start to show up across retail outlets across the country,...

The fact that today’s digital landscape is cluttered with content vying for consumer attention has had some marketing professionals scrambling to...

2GB keeps its crown in the sixth radio ratings Spring has sprung, and we are well and truly into the second half of 2019. The sixth radio ratings...

Advertising Short-Termism: What Does It Mean for Your Business? As a marketer or brand leader, you may or may not have heard the term...

According to an urban legend, a shopkeeper in North London Suburb used to routinely not miss his daily newspaper, particularly the weather...