the MediaSmiths blog
Get your fix on all things media and marketing strategy.
GFK National Radio Survey 7 2018
Hold onto your hats because the radio survey 7 results are here! And the results are pretty substantial this time around. As its now November,...
Targeting Millennials or Baby Boomers – Is reaching them simple?
Are you trying to understand your target audience for your business but don’t know where to start? Where do you begin in determining how to reach...
2018 Metro Radio Survey 6 Update
We’re getting toward the pointy end of the year and after a long weekend in a few of the states earlier this week we have the sixth metro radio...
Ethnic Media: A key ingredient for the modern Australian Marketer
Ethnic media has changed significantly in Australia over the last 40 or so years due to the increased migration of extremely diverse...
Metro Radio Survey 5, 2018 – Sydney Breakfast Radio Upset
As we approach the warmer weather that Spring brings and say goodbye to winter, the results of Metro Radio Survey 5 offer substantial changes...
Big Screen Advertising For Your Business
Is there anything better than going to watch a great movie on a big screen with no distractions? Cinema is a popular form of entertainment in...
2018 Metro Radio Survey 4
We are now in the second half of 2018 and the results of Metro Radio Survey 4 offer some real surprises. As we have previously noted, nothing...
How to Make Friends and Influence People
We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your...
2018 Metro Radio Survey 3
The year 2018 is now nearing the halfway mark. The results of Metro Radio Survey 3 will be examined by marketers and media companies for any...
The State of Radio
Since the very first broadcast in 1923, Australians have loved radio. Maybe it’s the nature of our country–long distances between cities, big...
2018 Metro Radio Survey 2
The year 2018 is now nearly one-third completed. The results of Metro Radio Survey 2 will be examined by marketers and media companies for any...
Mobile and Metrics and Measurements, Oh My!
How many times a day do you find yourself switching between devices? Are you moving the tablet, to get to the laptop, to get to the smart phone?...