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Radio Advertising. The Current Signal

Radio advertising remains a gold-standard channel for achieving brand recognition, and for getting products and services to market successfully. As a result, radio advertising expenditure has seen steady growth since 2015, with projections demonstrating a continued upward trend. As of August...

The Future of Outdoor Advertising is Digital

Reliable, simple, and effective brands have relied on large-format outdoor billboards to reach a local audience for centuries. Today, Outdoor is moving Digital. With new options and capabilities, out of home media has never been more flexible with the opportunity to be creative with your...

Voice Search – Changing the future of SEO

Voice technology – it is claimed to be the future of how we search for information, products and services, but what is it and how do marketers need to adapt in order to accommodate voice search as a part of their SEO strategies? What is voice technology? We as humans love to converse. We do it...

Metro Radio Survey 6, 2019 Wrap

2GB keeps its crown in the sixth radio ratings Spring has sprung, and we are well and truly into the second half of 2019. The sixth radio ratings are officially in, covering the period of July 14 to September 21. Surprise, surprise – Macquarie Media’s 2GB takes the top spot in Sydney once again...

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