the MediaSmiths blog
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A brand is much more than a logo or trademark. Branding elicits an emotional response from the public, it impacts how the public perceives the...
And we’re off and running… Metro Radio Survey 2, 2019 Here’s the roundup
The year is flying by and yesterday delivered the second metro radio survey of the year nationally with many of the expected trends continuing...
GUERRILLA MARKETING
ORIGINS Jay Conrad Levinson brought the term guerrilla marketing to life in 1984 when he explored the marriage of marketing and guerrilla warfare...
Micro-Moments – An Introduction
MICRO-MOMENTS Obsessed with SMARTPHONES? Aren’t we all! This is the state of our fractured consumer-journey. The increased access to connectivity...
GFK Radio Survey 1 Results – 2019
First cab off the rank for 2019 - Metro Radio Survey 1 2019, Has much changed? We’re back to another year of radio surveys and measuring radio...
What is Neuromarketing and how it can help you brand grow?
Neuromarketing is the junction between science and marketing techniques. Based on studies of brain processes and how they are triggered,...
Dominate Social Media in 2019 – 5 Principles to Dominate Social Media in 2019
With greatness, comes great minds. Having had the privilege of learning from some of the greatest minds on earth over the last 10 years and...
GFK Radio Survey 8
It was a tight race to the finish in Sydney on the FM dial for the final Radio Survey of the year released by GFK for 2018. As per the last 116...
How regional media can increase your profit margin
According to the ABS, Australia’s estimated resident population has reached a staggering 24.6 million people (as at June 2017). Of this...
GFK National Radio Survey 7 2018
Hold onto your hats because the radio survey 7 results are here! And the results are pretty substantial this time around. As its now November,...
Targeting Millennials or Baby Boomers – Is reaching them simple?
Are you trying to understand your target audience for your business but don’t know where to start? Where do you begin in determining how to reach...
2018 Metro Radio Survey 6 Update
We’re getting toward the pointy end of the year and after a long weekend in a few of the states earlier this week we have the sixth metro radio...
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