by Angie Smith | Sep 24, 2018 | Metro, Strategy, television, website
Ethnic media has changed significantly in Australia over the last 40 or so years due to the increased migration of extremely diverse nationalities into this country. It has been a wonderful melting pot of cultures since the European settlement began in 1788 with the...
by Angie Smith | Aug 29, 2018 | radio, Strategy, survey
As we approach the warmer weather that Spring brings and say goodbye to winter, the results of Metro Radio Survey 5 offer substantial changes from previous surveys. Audiences listening to radio in Australia continue to surprise us with their preferences. Survey 5...
by Angie Smith | Jul 11, 2018 | Metro, radio, Strategy, survey
We are now in the second half of 2018 and the results of Metro Radio Survey 4 offer some real surprises. As we have previously noted, nothing holds constant from previous surveys. However, Survey 4 puts an explanation point on that as changes in results from...
by Angie Smith | Jun 6, 2018 | measurement, Metro, radio, Strategy
The year 2018 is now nearing the halfway mark. The results of Metro Radio Survey 3 will be examined by marketers and media companies for any trends among the different stations taking into account age demographics and time segments. This holds true for not only the...
by Angie Smith | Apr 26, 2018 | measurement, radio, survey
The year 2018 is now nearly one-third completed. The results of Metro Radio Survey 2 will be examined by marketers and media companies for any trends among the different stations. This holds true for not only the major metropolitan areas but also for the rest of...
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