by Angie Smith | Nov 14, 2019 | Uncategorized
2GB continues to lead in Sydney As the year warms up and Christmas decorations start to show up across retail outlets across the country, the seventh radio ratings are officially in, the second-last for the year. Once again in Sydney Macquarie Media’s 2GB leads...
by Angie Smith | Oct 16, 2019 | Uncategorized
The fact that today’s digital landscape is cluttered with content vying for consumer attention has had some marketing professionals scrambling to reformulate their strategy. It’s true, though, that consumers continue to be hungry to buy, even in a market flooded with...
by Angie Smith | Oct 2, 2019 | Uncategorized
2GB keeps its crown in the sixth radio ratings Spring has sprung, and we are well and truly into the second half of 2019. The sixth radio ratings are officially in, covering the period of July 14 to September 21. Surprise, surprise – Macquarie Media’s 2GB takes the...
by Angie Smith | Sep 17, 2019 | Uncategorized
Advertising Short-Termism: What Does It Mean for Your Business? As a marketer or brand leader, you may or may not have heard the term “short-termism”. Short-termism is the advertising and marketing version of a “quick fix”. The term encompasses strategies that may get...
by Angie Smith | Aug 27, 2019 | Uncategorized
Winter is nearly over and we’re over the hump for radio surveys for the year, the results of Metro Radio Survey 5 are in, and as always a few surprises are in store. Radio content, radio advertising, and individual and team radio personalities constantly affect these...
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