by Angie Smith | Sep 17, 2019 | Uncategorized
Advertising Short-Termism: What Does It Mean for Your Business? As a marketer or brand leader, you may or may not have heard the term “short-termism”. Short-termism is the advertising and marketing version of a “quick fix”. The term encompasses strategies that may get...
by Angie Smith | Aug 27, 2019 | Uncategorized
Winter is nearly over and we’re over the hump for radio surveys for the year, the results of Metro Radio Survey 5 are in, and as always a few surprises are in store. Radio content, radio advertising, and individual and team radio personalities constantly affect these...
by Angie Smith | Jul 16, 2019 | Blog, radio, ratings, survey
Finally passing the midpoint of 2019, and the results of Metro Radio Survey 4 are here, as always, there are some trends emerging and some changes from previous surveys. Radio content, radio advertising, and individual and team radio personalities affect these...
by Angie Smith | Jun 5, 2019 | Blog, radio, ratings
We’re into the third radio ratings survey period for 2019 across metro markets and we’re starting to see a few trends across the markets. Here’s our breakdown of the commercial stations across the country for you. In Sydney 2GB retained its number 1 position for the...
by Angie Smith | May 20, 2019 | Uncategorized
A brand is much more than a logo or trademark. Branding elicits an emotional response from the public, it impacts how the public perceives the business. It sets uniqueness of one business from another. How does smart and effective branding influence your bottom line?...
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