by Angie Smith | Nov 14, 2019 | GFK Radio Survey Reports
2GB continues to lead in Sydney As the year warms up and Christmas decorations start to show up across retail outlets across the country, the seventh radio ratings are officially in, the second-last for the year. Once again in Sydney Macquarie Media’s 2GB leads...
by Angie Smith | Oct 16, 2019 | Marketing Strategy
The fact that today’s digital landscape is cluttered with content vying for consumer attention has had some marketing professionals scrambling to reformulate their strategy. It’s true, though, that consumers continue to be hungry to buy, even in a market flooded with...
by Angie Smith | Oct 2, 2019 | GFK Radio Survey Reports
2GB keeps its crown in the sixth radio ratings Spring has sprung, and we are well and truly into the second half of 2019. The sixth radio ratings are officially in, covering the period of July 14 to September 21. Surprise, surprise – Macquarie Media’s 2GB takes the...
by Angie Smith | Sep 17, 2019 | Marketing Strategy
Advertising Short-Termism: What Does It Mean for Your Business? As a marketer or brand leader, you may or may not have heard the term “short-termism”. Short-termism is the advertising and marketing version of a “quick fix”. The term encompasses strategies that may get...
by Angie Smith | Sep 8, 2019 | Marketing Strategy
According to an urban legend, a shopkeeper in North London Suburb used to routinely not miss his daily newspaper, particularly the weather report. Reading the weather report, he had a brilliant idea of moving a bin of black umbrellas closer to the front of the store...
