Finding Opportunity in the Economic Downturn

Finding Opportunity in the Economic Downturn

Thanks to the ongoing impact of the COVID-19 pandemic, Australia has entered the first economic recession in nearly 30 years. The outlook for the next 12 months isn’t much better, with the RBA predicting a further 6% economic decline by June 2021. Australian...
Voice Search – Changing the future of SEO

Voice Search – Changing the future of SEO

Voice technology – it is claimed to be the future of how we search for information, products and services, but what is it and how do marketers need to adapt in order to accommodate voice search as a part of their SEO strategies? What is voice technology? We as humans...
The Power Of Smart & Effective Branding

The Power Of Smart & Effective Branding

A brand is much more than a logo or trademark. Effective branding elicits an emotional response, it impacts how the public perceives the business. It sets uniqueness of one business from another. How does smart and effective branding influence your bottom line?...