Our Media Solutions
MediaSmiths is a media and advertising agency focused on solving complex marketing and branding problems. We create media solutions based on our extensive research around consumer insights, trends in the market, and the distinctive needs of our clients.
Ultimately, our goal is to identify and deliver the best, most innovative media to reach your objectives, all wrapped up in a cost-effective media strategy.
Our Media Services
How can MediaSmiths
add value to your business?
MediaSmiths have hand-picked an enigmatic team of highly skilled media and marketing professionals. This allows us to create strategic media solutions that sell, engaging your customers in increasingly innovative ways through a targeted mix of channels across mainstream and digital media.
Holistic Media Channel Planning & Marketing Services
Not all businesses are created equal. That’s why we’ll never use the same media strategy.
Our media channel planning services range from a full 360-degree strategic approach to single-channel planning, depending on the client, objective, or desired outcome. Our approach is highly strategic and is customised according to your unique business objectives. MediaSmits team will build an in-depth understanding of your business objectives, audiences and campaign requirements, allowing us to deliver best-in-class, tailored channel planning and audience recommendations..
Learn more by viewing our work here.
Media Buying and Negotiation
Once your media planning and strategy have been developed, we select the appropriate channels for your business.
Each channel is optimised to obtain the most competitive rates. MediaSmiths has spent over 15 years cultivating close relationships with our vendor partners. Our expert media buyers can leverage these bonds to negotiate and provide added value wherever possible, maximising ROI for our clients.
Full Service Digital Marketing
If you need help navigating complex, constantly changing digital channels, you’ve come to the right place.
Our digital marketing services are extensive, ranging from one-off campaigns to ongoing full-service digital marketing services. Instead of working with a separate digital marketing agency, we offer a holistic approach where all channels work together harmoniously. Our digital services include digital strategy, BVOD, programmatic advertising, EDM marketing, photography, and video production.
Social Media Marketing
With its large audiences and strong engagement levels, social media has become a critical digital marketing channel.
It enables businesses to reach accurate audiences and generate maximum engagement, develop long-term relationships, and drive conversions. We can ensure you don’t miss out on targeting potential customers at this integral touchpoint within the consumer journey. We help our clients build a social presence and develop long-term relationships with their audiences. Convert users from passive bystanders to loyal customers with a targeted mixture of organic and paid social media.
Paid Search Marketing
If you want to elevate your digital presence, paid search should be a fundamental part of your media and communications strategy.
Our paid search services ensure that your brand and products are visible to in-market audiences seeking immediate solutions. Our team of SEM experts combine extensive research, data and a myriad of tools to deliver on your precise goals. We’ll optimise your campaigns to achieve maximum conversions at cost-efficient rates.
Search Engine Optimisation
SEO, also known as organic search, is one of the most viable, long term solutions for reaching customers in key moments.
AKA when they are searching for answers online. If you want to improve your online credibility and organically improve your position on search engines for key search terms, you need SEO. We can assist with on-site and off-site SEO as well as making technical enhancements to your site. Maximise the potential of your business by investing in SEO to enhance the user experience on your website and build trust with customers.
Your website is the heart of your brand’s online presence and is often one of the first customer touchpoints that users see.
We can ensure these foundations are in place with a high-performing, quality website. Our experienced team can assist with design, development, research, copywriting and creative execution, ensuring that your website is optimised and in fine working order.
Our Media Services
Offline media plays a crucial role in building brand awareness, fostering brand loyalty, and increasing sales. As a holistic media channel planning agency, we incorporate offline media into our client’s wider campaign strategies and optimise them to execute integrated and effective campaigns. Our offline media services include –
Clients invest in TV because it works. Our experts can help you reach captive audiences at key moments.
This includes with broadcast TV and digital video services.
Our out-of-home (OOH) specialists can build a cost-effective strategy across all OOH formats.
From large format roadside boards to shopping centre panels, transport, digital OOH, and everything in between.
Audio is an efficient and cost effective way to speak directly to your target audience at key moments throughout the day.
Often at times when no other medium can reach them. MediaSmiths can tailor an audio strategy to support your business objectives by utilising the full audio stack including digital, streaming and broadcast radio. Our team will advise you on audio ad formats and placement.
The world of print media is changing rapidly but remains a highly trustworthy source for readers.
Print ads command attention, offering longevity and the ability to target engaged audiences. Our talented team can help you single out both broad and niche audiences affordably or integrate modern technology to create a seamless integration between your print and digital campaigns.
Our Case Studies
We’re proud to call our clients our partners.
At MediaSmiths, we believe in building relationships more than building clientele. We promise honesty, integrity, and excellence – three principles that have helped us build the trust our clients have in us. We strive to understand your requirements, ambitions and expectations and give you advice and recommendations not as a service provider but as someone who genuinely cares for your business.
“At every project, we have shifted the bar a little bit higher and demonstrated what can be achieved and expected when working with a professional, ethical, experienced team.”
Marketing & Communications -
“MediaSmiths work energy and ideas have been a significant contributor to our brand uplift to the point that Rawson Homes is one of the most recognised Home Builder brands in NSW and is a market leader in the industry being the number 2 builder in NSW.”
“MediaSmiths listen, they think and they deliver, what I need and more. I know that MediaSmiths care about my business and are committed to helping us to reach even more clients efficiently and impact fully.”
Gerard Malouf & Partners
“MediaSmiths Media & Advertising have contributed all of their services in a pro bono capacity. The board and staff of Special Olympics Australia appreciate this support and highly recommend Media Smiths to any potential clients.”
Events Manager -
Special Olympics Australia
“We have continued a very successful, ongoing partnership with MediaSmiths beyond our initial project and would recommend them to any business that is serious about growing for the long term.”
National Business Development Manager - Crown Currency
Find out how we can help
Get in touch to set up a free consultation.