by Michael Smith | Nov 17, 2021 | Marketing Strategy, Trending
Radio advertising remains a gold-standard channel for achieving brand recognition, and for getting products and services to market successfully. As a result, radio advertising expenditure has seen steady growth since 2015, with projections demonstrating a continued...
by Michael Smith | Nov 11, 2021 | GFK Radio Survey Reports, Trending
Unexpected results in locked-down Sydney and Melbourne AM stations have had a strong 2021, with locked-down Australians tuning into talk radio, most notably 2GB in Sydney and 3AW in Melbourne. Survey 7 is the penultimate survey for 2021, and saw FM on the road to...
by Angie Smith | Oct 10, 2021 | GFK Radio Survey Reports, Trending
2GB Solidifies Lead in Sydney with Best Survey Ever. 2GB continued its dominance of the Sydney market, gaining 1.2 percentage points to secure 16.4% of all people 10+ across all day parts. This not only reflects the continuing popularity of 2GB – this is their 136th...
by Angie Smith | Jul 7, 2021 | GFK Radio Survey Reports, Trending
Nine Radio’s 2GB and 3AW holding steady in Sydney and Melbourne but major upset in Sydney breakfast with KIIS taking number 1 after almost 18 years. The fourth Metro Radio Survey for 2021 shows that 2GB and 3AW have held on to the top spots in Sydney and Melbourne....
by Angie Smith | Jun 2, 2021 | GFK Radio Survey Reports, Trending
Does Survey 3 signal the beginning of the end of talk radio dominance? In the last few surveys, we’ve seen the dominance of Nine talk radio stations, particularly in the Sydney and Melbourne markets. However, Survey 3 for 2021, which was released on June 1, indicates...
by Angie Smith | Apr 26, 2021 | Marketing Strategy, Trending
Long-term business marketing strategies are critical to the success of any business. This kind of long-term planning not only gives you peace of mind, but also has significant cost benefits, aids with crisis management, and facilitates bonus marketing activities....
