The State of Radio

The State of Radio

Since the very first broadcast in 1923, Australians have loved radio. Maybe it’s the nature of our country­­–long distances between cities, big drives– but we began a love affair with radio that shows no sign of letting up. Radio has survived vinyl, Walkman, CDs and...
Multi-Channel Radio Advertising

Multi-Channel Radio Advertising

In order to deliver the best results for our clients, a big part of our job here at MediaSmiths is staying on top of what’s happening in the Australian media landscape, on both a national and local level. Though the various online channels have tended to attract the...
Making the most of the radio renaissance

Making the most of the radio renaissance

Traditional online advertising has been something of a honey pot for all involved for at least the last decade, but the signs are the good times are slowly coming to an end. On the one hand, we have increasingly hard to ignore rumours of massive, automated click...