by Angie Smith | Nov 24, 2020 | Digital advertising
BVOD Advertising is on the rise. What was the fastest-growing channel in 2019, has only accelerated in 2020 with a 48% increase in viewership during lock-down as people experienced more down-time. This trend is not expected to slow down. Learn everything you need to...
by Neil Kulkarni | Feb 24, 2020 | Social Media
TikTok, one of the biggest video-sharing Social Network service has grown exponentially since 2016. It was the most downloaded app in the App Store of 2018 Q1 according to Influencer Marketing Hub. Now spanning over 154 countries and with over 500 million users...
by Angie Smith | Dec 6, 2019 | Social Media
Over the past year, social and digital media trends have proven that the only consistent in the field is change. In Australia and around the world, new services have grown popular while others face tight scrutiny and potential legal restrictions. Meanwhile, the...
by Divya Poojary | Mar 26, 2019 | Digital advertising
Obsessed with SMARTPHONES? Aren’t we all! This is the state of our fractured consumer-journey. The increased access to connectivity and screen time has led to ruptured marketing funnel. In my everyday life as a Marketer, I hear this all the time when my clients say –...
by Neil Kulkarni | Jan 15, 2019 | Social Media
With greatness, comes great minds. Having had the privilege of learning from some of the greatest minds on earth over the last 10 years and practicing the art of social media since the age of 18, I have picked up some principles that have remained rock-solid through...
by Angie Smith | Jun 12, 2018 | Digital advertising
We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your message heard. Over the years, we’ve been influenced by royalty, celebrity, and sports people – which has given rise to...
