by Divya Poojary | Mar 26, 2019 | Blog, Digital advertising, Strategy
MICRO-MOMENTS Obsessed with SMARTPHONES? Aren’t we all! This is the state of our fractured consumer-journey. The increased access to connectivity and screen time has led to ruptured marketing funnel. In my everyday life as a Marketer, I hear this all the time when my...
by admin | Feb 18, 2019 | Blog, branding, Digital advertising, measurement, social media
Neuromarketing is the junction between science and marketing techniques. Based on studies of brain processes and how they are triggered, neuromarketing seeks to measure these neurobiological activities when there is exposure to brands, advertisements, and other...
by Neil Kulkarni | Jan 15, 2019 | Blog, Digital advertising, Influencers, mobile, social media, Strategy
With greatness, comes great minds. Having had the privilege of learning from some of the greatest minds on earth over the last 10 years and practicing the art of social media since the age of 18, I have picked up some principles that have remained rock-solid through...
by Lara Fowler | Oct 29, 2018 | Content, Digital advertising, Influencers, social media, Strategy
Are you trying to understand your target audience for your business but don’t know where to start? Where do you begin in determining how to reach this market? Understanding your audience and their behaviours is critical to any marketing campaign. We are going to...
by Natasha Michelmore | Aug 16, 2018 | Cinema, Content, Digital advertising, Strategy, television
Is there anything better than going to watch a great movie on a big screen with no distractions? Cinema is a popular form of entertainment in Australia today, according to Screen Australia, 69% of Australians go to the cinema at least once a year. Out of the people...
by Natasha Michelmore | Jun 12, 2018 | Blog, Content, Digital advertising, Influencers, social media, Strategy
We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your message heard. Over the years, we’ve been influenced by royalty, celebrity, and sports people – which has given rise to...
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