What are Micro-Moments? An Introduction

What are Micro-Moments? An Introduction

Obsessed with SMARTPHONES? Aren’t we all! This is the state of our fractured consumer-journey. The increased access to connectivity and screen time has led to ruptured marketing funnel. In my everyday life as a Marketer, I hear this all the time when my clients say –...
How to Make Friends and Influence People

How to Make Friends and Influence People

We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your message heard. Over the years, we’ve been influenced by royalty, celebrity, and sports people – which has given rise to...