TikTok in 2020 – A beginner’s guide

TikTok in 2020 – A beginner’s guide

TikTok, one of the biggest video-sharing Social Network service has grown exponentially since 2016. It was the most downloaded app in the App Store of 2018 Q1 according to Influencer Marketing Hub. Now spanning over 154 countries and with over 500 million users...
What are Micro-Moments? An Introduction

What are Micro-Moments? An Introduction

Obsessed with SMARTPHONES? Aren’t we all! This is the state of our fractured consumer-journey. The increased access to connectivity and screen time has led to ruptured marketing funnel. In my everyday life as a Marketer, I hear this all the time when my clients say –...
5 Principles to Dominate Social Media in 2020

5 Principles to Dominate Social Media in 2020

With greatness, comes great minds. Having had the privilege of learning from some of the greatest minds on earth over the last 10 years and practicing the art of social media since the age of 18, I have picked up some principles that have remained rock-solid through...
How to Make Friends and Influence People

How to Make Friends and Influence People

We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your message heard. Over the years, we’ve been influenced by royalty, celebrity, and sports people – which has given rise to...