by Angie Smith | Nov 24, 2020 | Digital advertising
BVOD Advertising is on the rise. What was the fastest-growing channel in 2019, has only accelerated in 2020 with a 48% increase in viewership during lock-down as people experienced more down-time. This trend is not expected to slow down. Learn everything you need to...
by Angie Smith | Mar 26, 2019 | Digital advertising
Obsessed with SMARTPHONES? Aren’t we all! This is the state of our fractured consumer-journey. The increased access to connectivity and screen time has led to ruptured marketing funnel. In my everyday life as a Marketer, I hear this all the time when my clients say –...
by Angie Smith | Jun 12, 2018 | Digital advertising
We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your message heard. Over the years, we’ve been influenced by royalty, celebrity, and sports people – which has given rise to...
by Angie Smith | Nov 14, 2017 | Digital advertising
After months of teasing, it appears that Amazon’s long-awaited Australian arrival is finally really just around the corner. As with everywhere that Amazon plants its flag, there’s little doubt that this means good news for local consumers, but what are the...
by Angie Smith | Jul 31, 2017 | Digital advertising
Breakdown of Mobile Marketing According to an article from Bonfire Marketing, “mobile first marketing is now and consumer expectations are higher than ever.” In addition, brands need to comprehend key behaviours and demographic changes to stay relevant in the future....
by Angie Smith | Apr 27, 2017 | Digital advertising
Marketing and advertising continue to evolve in our rapidly changing world. These functions adapt to this new environment but also act as the change agents themselves. As a result, new terminology and acronyms have entered our lexicon. Transformations in two...
