First cab off the rank for 2019  – Metro Radio Survey 1 2019, Has much changed?

We’re back to another year of radio surveys and measuring radio station’s performance around the country. In the Sydney market not a lot has changed. As per the last 117 surveys 2GB remained in the number one overall position, this survey has seen them take out the number one position for the 118th consecutive time even after sliding a half point to 13.4 share for all people 10+

Smooth FM retains it’s number 1 FM position at a 9.7 share increasing its share by 0.6 points from last survey. Interestingly the number 2 spot was held by WSFM with a share of 8.8. Looking at the dayparts 2GB’s Alan Jones still rules breakfast with a 15.2 share, miles ahead of its closes rival, KIIS FM’s Kyle and Jackie O at a 10.1, who is then followed by Smooth at 8.5 and WSFM at 8.2. 2GB leads every session throughout the day except for Drive which is led by Smooth’s Byron Webb at a 10.2 share. The major shift this survey has been in cumulative audience with KIIS FM taking over Nova for top spot with an increase of 89,000 listeners to 1,014,000 overall.

Down in Melbourne, and 3AW leads again with a convincing 14.4 share points. Fox FM takes out the number 1 FM station in Melbourne at 10.4 share points which Smooth had held previously but still comes in at second sitting at 9.7 share. In Breakfast, 3AW’s Ross and John led the session increasing their share by half a point and convincingly won with 19.9 share points however the station saw a 2.1 point drop in mornings to 14.0. On the FM dial Fox FM’s Fifi, Fev and Byron led the breakfast race. Fox FM also took out drive with 11.5 share points. Fox FM also has the most listeners in Melbourne with 1,149,000 people tuning in.

Warming up in Brisbane, Triple M has been toppled this survey dropping 0.9 share points and dropping its top spot. Nova has taken the number one spot with a significant increase in share to 12.9. Nova’s Ash, Kip and Luttsy also leads in breakfast with a 12.9 share followed by Triple M at 11.7. The Drive session is also headed up by Nova’s Kate, Tim and Marty at a 16.2 share followed by Triple M at 13.1.

Heading west to Perth Mix 94.5 leads with a share 15.6, its nearest competitor Nova 93.7 at 12.2. Nova lost 1.5 share points over the last survey period. Mix 94.5 won every daypart with the exception of evenings which went to Nova at a 13.7.

And in Adelaide, Mix 102.3 once again held its overall lead position with a 13.3 share. Nova took out second place at 11.2 share points. Reviewing dayparts and Mix 102.3 led the breakfast race at 13.3 share followed by Nova at 9.9 and Hit 107 at 9.7 share. Drive was led by Nova convincingly at 13.5 share.  Mix 102.3 has the largest audience in Adelaide with 339,000 listeners, an increase of 15,000 on last survey.

We are excited about another year commencing of radio surveys, we thank you for taking the time to review our take on Australian radio industry. There’s seven more to go so continue to watch this space for more updates as to what’s happening across the landscape. If there is anything we can do to support you in ensuring your business reaches its ambitions for 2019, please get in touch.

Source : GFK Survey 1, 2019

Angie Smith

About Angie Smith

Angela started the company in 2007 after working in various media including radio, Yellow Pages as well as on the advertising agency side. She has a passion for media planning across channels, strategy, development and negotiation and really loves working with clients in growing their businesses and brands. She has worked with many brands large and small including local, national and multi-nationals. Angie’s pastimes include travel, food, entertaining.