About Us
We love what we do, and we love to work as partners with our clients.
Since 2007, MediaSmiths has been the hands-on partner to hundreds of clients who needed to achieve more from their media strategy and marketing budget. We have grown with the companies we support to become one of Sydney’s most established independent media & marketing agencies.
Our approach has always been to nurture close, personal relationships with both our clients and media partners. We work with our clients by identifying and then implementing the best resources, the strongest channels and the opportunities, at the right cost, to drive the strongest results.
We love what we do, and we love to work as partners with our clients. From media planning to full-service advertising and marketing management, our services help clients integrate traditional and digital channels in a unified strategy to help reach their audiences at each valuable stage of the buying journey.
It is the ethos of transparency and value creation that brought us to where we are today. Our reasons then are our reasons now, and this ethos is what keeps on driving us forwards.
Our Approach
Holistic media
& advertising solutions
Using expertise and market experience coupled with access to customer data is usually a key factor in leveraging success in any marketing campaigns. This is where a media agency’s role becomes critical. At the end of the day, a media agency’s goal is to provide a comprehensive media strategy and execute successful marketing campaigns for their clients’ products and services to well-researched target audiences.
As a trusted advisor to our clients, we deliver successful multimedia campaigns that grab the attention of consumers and ensure real business outcomes.
Strategy
A media agency provides strategies from an initial brief based on the client’s goals, which may be centred around product or service awareness, or even increasing traffic to website and social media pages.
Consumer Insights
Understanding the audience and the customer is a crucial element in the planning process where a media agency can utilise it’s research capabilities to create and present invaluable insights, which form the basis for campaign implementation strategies.
Leverage Relationships
Media Agencies can benefit their clients by harnessing the power of great relationships. This factor is very beneficial to clients as they can leverage these relationships to drive the best pricing through tough negotiation, as well as preferred positioning and promotional opportunities available.
Our History
The beginnings
of MediaSmiths
The MediaSmiths story begins back in Sydney in April, 2007, Angela Smith formed the agency with the intent to bring a fresh perspective to an industry struggling with rigid planning, hidden costs and trade-offs.
From the very beginning, MediaSmiths was founded on the principle that a trusted partnership with our clients is essential. Our team works in a different way. We are an agency that works alongside clients, developing and implementing effective solutions in a collaborative partnership with full transparency.
Brands
We’ve been proud to work with some of the best brands in business
MediaSmiths offers a full range of media, advertising, and marketing services to help ensure your business gets noticed and connects with more potential customers. We have been trusted by hundreds of clients to deliver results, including:
Our Team
Meet the MediaSmiths crew
We pack a lot of media and advertising experience into our team of experts.
Angela Smith
Managing Director
Mike Smith
Business Director
Eva Lina
Finance Manager
Corey Eyre
Senior Account Planner
Natalie Murray
Senior Account Planner
Aiko Madauka
Senior Account Planner
Who we are
360 degree media and marketing solutions
Our Identity & Ethos
By keeping our identity and ethos at the core of everything we do, we have been able to extend our capability across all marketing channels, and serve clients across Australia, while still keeping our focus close & personal.
A Competitive Edge
We sought to offer brands a competitive edge integrating marketing across traditional media and the digital space. Today we are established as a full-service marketing agency with offices in Sydney and Brisbane, meeting the evolving needs of our clients across Australia.
Praising Independence
Our independence as an agency remains at the core of who we are. Our clients are our foremost priority, and always have a direct line to the top of our business.
We proudly recognise the importance of independent agencies across Australia, we are a founding member of the Independent Media Agencies of Australia (IMAA).
This Industry Association reinforces the benefit of working with independent, Australian owned media agencies. In the unlikely circumstance that we can’t meet your needs, we’ll be able to point you to the people who can.
Find out how we can help
Get in touch to set up a free consultation.