the mediasmiths blog

The MediaSmiths blog includes a host of content about all things media and marketing strategy.

Metro Radio Survey 4 Update

Having now crossed the mid-year line for 2017, the results of Metro Radio Survey 4 will be examined closely by media companies, marketers, and advertisers for any trends among the different stations. This holds true not only for the major metropolitan areas but also...

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Metro Radio Survey 2 Update

Although early in the year 2017, media companies and their advertisers will be closely examining the results of Metro Radio Survey 2 for its different ramifications. This holds true in the major metropolitan radio markets as it does in the rest of Australia. As usual,...

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Top Trends Transforming Digital and B2B Marketing

Marketing and advertising continue to evolve in our rapidly changing world. These functions adapt to this new environment but also act as the change agents themselves. As a result, new terminology and acronyms have entered our lexicon. Transformations in two...

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3 Key Takeaways From Recent GFK Sydney Radio Ratings

In order to deliver the best results for our clients, a big part of our job here at MediaSmiths is staying on top of what’s happening in the Australian media landscape, on both a national and local level. Though the various online channels have tended to attract the...

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Are Rumours of Print’s Demise Exaggerated?

With all the hype and hoopla about Augmented Reality, Virtual Reality, and the next generation of mobile digital technologies that promise to change the world forever, you could be forgiven for thinking that the days of print are numbered. Doom-laden think pieces...

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Metro Radio Survey 8 Update

As we head towards the final stretch of the year, both media companies and their advertisers will be keeping a very close eye on Q4 results and the wider picture over the year gone by. That’s as true in the major metropolitan radio markets as it is anywhere else, and...

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Metro Radio Survey 7 Update

With the year slowly drawing to a close, we’re down to the last couple of chances in 2016 to get a read on how radio markets across the country are performing. As ever, the latest metro radio survey results are packed full of takeaways on how the medium is performing...

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Metro Radio Survey 6 Update

The latest metro radio survey results are hot off the presses and, as always, they make for interesting reading. With Sydney firmly established as the nation’s most brutally competitive market, it’s perhaps no surprise to see figures for overall market share...

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In House vs Outsourcing

It’s the age-old question. When your business is growing and you feel you need to ramp up your marketing and advertising efforts via social media - how do you do this? Do you outsource this task to an agency or do you handle it in house? This is a subject all SME’s...

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6 Digital Marketing Nuggets From Jeff Bullas

I caught up with Jeff Bullas recently to talk about the future of digital trends and how he built his brand online. Jeff is voted top digital marketing influencer of 2016! He has a pretty interesting life story. He’s been a teacher, worked in IT, then became one of...

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