the mediasmiths blog
Get your fix on all things media and marketing strategy.
2018 Metro Radio Survey 2
The year 2018 is now nearly one-third completed. The results of Metro Radio Survey 2 will be examined by marketers and media companies for any trends among the different stations. This holds true for not only the major metropolitan areas but also for the rest of...
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Mobile and Metrics and Measurements, Oh My!
How many times a day do you find yourself switching between devices? Are you moving the tablet, to get to the laptop, to get to the smart phone? Mobile advertising takes advantage of the prolific use of mobile devices to keep the message on the move with users. But...
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Outdoor Media and Digital Media – The Perfect Dinner Party Companions
Why is it so important to use different forms of marketing together? Imagine you’re having a dinner party. You carefully choose the guests, plan the menu, design a beautiful table setting. But then, when the guests sit down for dinner, you serve them water instead of...
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2018 Metro Radio Survey 1
The wait is over, the results of Metro Radio Survey 1 for 2018 are here! This year’s first set of statistics yield interesting results as always. Both Nova and Macquarie Networks have cause for celebration after some strong results: Nova is the #1 metro network for...
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Are You Putting Your Eggs in the Right Integrated Media Basket?
Putting all your eggs into one basket has never been a good idea- drop the basket and you’re left with a big messy problem. But what if the basket was media, and there were lots of eggs to choose from? Do you go for biggest basket, or the one with the best...
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What Social Media Trends To Expect in 2018
The wheels turn fast in the world of social media. Sophisticated apps and functions can be superseded in a matter of months, and as we increasingly turn to the internet for our daily needs, social media is adapting fast to keep relevant. Let’s take a brief look at the...
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Are the Glory Days of Branding Behind Us?
The bulk of our work at MediaSmiths revolves around delivering exceptional value for clients across paid campaigns, but we also regularly make time to step back and take a look at the bigger picture. While tactics and execution are key day-to-day, it’s strategy that...
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Metro Radio Survey 8 Update
Approaching the end of the year and the holiday season for 2017, the results of Metro Radio Survey 8 will be evaluated by media companies, marketers, and advertisers for any trends among the different stations. This holds true not only for the major metropolitan areas but also for the rest of Australia.
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2017 Metro Radio Survey 7
As we head into the final stretch of 2017, the seventh GfK metro radio survey is hot off the presses and a clearer picture of changes in this year’s radio
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What Amazon’s Australian Arrival Means for 2018
After months of teasing, it appears that Amazon’s long-awaited Australian arrival is finally really just around the corner. As with everywhere that Amazon plants its flag, there’s little doubt that this means good news for local consumers, but what are the implications for Australian firms? Let’s briefly step through four of the more obvious takeaways.
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Metro Radio Survey 6 2017
The sixth metro radio survey of the year has landed and, as ever, there’s plenty to pore over from major media markets across the country. As per usual, we’ll kick things off in Sydney before covering highlights of the latest movers and shakers from other markets.
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Subscription VOD vs Traditional TV
What Effect Is Subscription Video On Demand (SVOD) Having On Live TV Viewing? Subscriptions to streaming services are growing steadily while traditional TV viewing habits continue to drop. But, is this a reason to discount TV from a media plan?...
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Radio Survey 5, 2017
Radio Survey 5, 2017 is exciting with the changing of the guard in number one position on the FM dial in Sydney! As we head over the hump of the radio metro radio surveys for the year, radio survey 5 for the metro regions has delivered an upset in the Sydney market...
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Mobile Marketing and How Audiences are Changing
Breakdown of Mobile Marketing According to an article from Bonfire Marketing, “mobile first marketing is now and consumer expectations are higher than ever.” In addition, brands need to comprehend key behaviours and demographic changes to stay relevant in the future....
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Metro Radio Survey 4 Update
Having now crossed the mid-year line for 2017, the results of Metro Radio Survey 4 will be examined closely by media companies, marketers, and advertisers for any trends among the different stations. This holds true not only for the major metropolitan areas but also...
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