the mediasmiths blog
The MediaSmiths blog includes a host of content about all things media and marketing strategy.
Metro Radio Survey 4 Update
Having now crossed the mid-year line for 2017, the results of Metro Radio Survey 4 will be examined closely by media companies, marketers, and advertisers for any trends among the different stations. This holds true not only for the major metropolitan areas but also...
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Metro Radio Survey 2 Update
Although early in the year 2017, media companies and their advertisers will be closely examining the results of Metro Radio Survey 2 for its different ramifications. This holds true in the major metropolitan radio markets as it does in the rest of Australia. As usual,...
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Top Trends Transforming Digital and B2B Marketing
Marketing and advertising continue to evolve in our rapidly changing world. These functions adapt to this new environment but also act as the change agents themselves. As a result, new terminology and acronyms have entered our lexicon. Transformations in two...
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3 Key Takeaways From Recent GFK Sydney Radio Ratings
In order to deliver the best results for our clients, a big part of our job here at MediaSmiths is staying on top of what’s happening in the Australian media landscape, on both a national and local level. Though the various online channels have tended to attract the...
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Are Rumours of Print’s Demise Exaggerated?
With all the hype and hoopla about Augmented Reality, Virtual Reality, and the next generation of mobile digital technologies that promise to change the world forever, you could be forgiven for thinking that the days of print are numbered. Doom-laden think pieces...
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Metro Radio Survey 8 Update
As we head towards the final stretch of the year, both media companies and their advertisers will be keeping a very close eye on Q4 results and the wider picture over the year gone by. That’s as true in the major metropolitan radio markets as it is anywhere else, and...
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Metro Radio Survey 7 Update
With the year slowly drawing to a close, we’re down to the last couple of chances in 2016 to get a read on how radio markets across the country are performing. As ever, the latest metro radio survey results are packed full of takeaways on how the medium is performing...
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Metro Radio Survey 6 Update
The latest metro radio survey results are hot off the presses and, as always, they make for interesting reading. With Sydney firmly established as the nation’s most brutally competitive market, it’s perhaps no surprise to see figures for overall market share...
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2 Classic Attribution Modelling Gotchas to Beware of from the Get Go
Modern marketers are operating in something of a paradise compared to their predecessors. The sheer range of touch-points, tracking options, and technology available to even the smallest of firms would look like the stuff of science fiction if you travelled back even...
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How Digital Programmatic Advertising is Changing the Marketing Mix
Though its implications are yet to be truly felt in the mainstream, the rise of digital programmatic advertising is already sending shockwaves through the advertising industry itself. Experts at the IAB report that programmatic advertising is already responsible for...
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In House vs Outsourcing
It’s the age-old question. When your business is growing and you feel you need to ramp up your marketing and advertising efforts via social media - how do you do this? Do you outsource this task to an agency or do you handle it in house? This is a subject all SME’s...
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6 Digital Marketing Nuggets From Jeff Bullas
I caught up with Jeff Bullas recently to talk about the future of digital trends and how he built his brand online. Jeff is voted top digital marketing influencer of 2016! He has a pretty interesting life story. He’s been a teacher, worked in IT, then became one of...
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