the mediasmiths blog

Get your fix on all things media and marketing strategy.

What Amazon’s Australian Arrival Means for 2018

After months of teasing, it appears that Amazon’s long-awaited Australian arrival is finally really just around the corner. As with everywhere that Amazon plants its flag, there’s little doubt that this means good news for local consumers, but what are the implications for Australian firms? Let’s briefly step through four of the more obvious takeaways.

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Metro Radio Survey 6 2017

The sixth metro radio survey of the year has landed and, as ever, there’s plenty to pore over from major media markets across the country. As per usual, we’ll kick things off in Sydney before covering highlights of the latest movers and shakers from other markets.

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Subscription VOD vs Traditional TV

What Effect Is Subscription Video On Demand (SVOD) Having On Live TV Viewing? Subscriptions to streaming services are growing steadily while traditional TV viewing habits continue to drop. But, is this a reason to discount TV from a media plan?...

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Radio Survey 5, 2017

Radio Survey 5, 2017 is exciting with the changing of the guard in number one position on the FM dial in Sydney! As we head over the hump of the radio metro radio surveys for the year, radio survey 5 for the metro regions has delivered an upset in the Sydney market...

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Mobile Marketing and How Audiences are Changing

Breakdown of Mobile Marketing According to an article from Bonfire Marketing, “mobile first marketing is now and consumer expectations are higher than ever.” In addition, brands need to comprehend key behaviours and demographic changes to stay relevant in the future....

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Metro Radio Survey 4 Update

Having now crossed the mid-year line for 2017, the results of Metro Radio Survey 4 will be examined closely by media companies, marketers, and advertisers for any trends among the different stations. This holds true not only for the major metropolitan areas but also...

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Metro Radio Survey 2 Update

Although early in the year 2017, media companies and their advertisers will be closely examining the results of Metro Radio Survey 2 for its different ramifications. This holds true in the major metropolitan radio markets as it does in the rest of Australia. As usual,...

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Top Trends Transforming Digital and B2B Marketing

Marketing and advertising continue to evolve in our rapidly changing world. These functions adapt to this new environment but also act as the change agents themselves. As a result, new terminology and acronyms have entered our lexicon. Transformations in two...

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3 Key Takeaways From Recent GFK Sydney Radio Ratings

In order to deliver the best results for our clients, a big part of our job here at MediaSmiths is staying on top of what’s happening in the Australian media landscape, on both a national and local level. Though the various online channels have tended to attract the...

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Are Rumours of Print’s Demise Exaggerated?

With all the hype and hoopla about Augmented Reality, Virtual Reality, and the next generation of mobile digital technologies that promise to change the world forever, you could be forgiven for thinking that the days of print are numbered. Doom-laden think pieces...

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Metro Radio Survey 8 Update

As we head towards the final stretch of the year, both media companies and their advertisers will be keeping a very close eye on Q4 results and the wider picture over the year gone by. That’s as true in the major metropolitan radio markets as it is anywhere else, and...

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Metro Radio Survey 7 Update

With the year slowly drawing to a close, we’re down to the last couple of chances in 2016 to get a read on how radio markets across the country are performing. As ever, the latest metro radio survey results are packed full of takeaways on how the medium is performing...

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Metro Radio Survey 6 Update

The latest metro radio survey results are hot off the presses and, as always, they make for interesting reading. With Sydney firmly established as the nation’s most brutally competitive market, it’s perhaps no surprise to see figures for overall market share...

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