the MediaSmiths blog
Get your fix on all things media and marketing strategy.
There is nothing more certain than change – Metro radio survey 8 update
A few upsets as the year comes to a close The year is finally coming to a close and as the Christmas spirit is in full swing the last metro radio...
Social Media in 2020 – How to navigate the social landscape of the new decade
Over the past year, social and digital media trends have proven that the only consistent in the field is change. In Australia and around the...
Metro Radio Survey 7, 2019 Wrap
2GB continues to lead in Sydney As the year warms up and Christmas decorations start to show up across retail outlets across the country,...
The Role of Video in Influencing Consumer Behaviour
The fact that today’s digital landscape is cluttered with content vying for consumer attention has had some marketing professionals scrambling to...
Metro Radio Survey 6, 2019 Wrap
2GB keeps its crown in the sixth radio ratings Spring has sprung, and we are well and truly into the second half of 2019. The sixth radio ratings...
Advertising Short Term-ism – how this is impacting business results
Advertising Short-Termism: What Does It Mean for Your Business? As a marketer or brand leader, you may or may not have heard the term...
Amplify your marketing efforts with these 4 AI strategies
According to an urban legend, a shopkeeper in North London Suburb used to routinely not miss his daily newspaper, particularly the weather...
2019 Metro Radio Survey 5
Winter is nearly over and we’re over the hump for radio surveys for the year, the results of Metro Radio Survey 5 are in, and as always a few...
Metro Radio Survey 4 Update, 2019
Finally passing the midpoint of 2019, and the results of Metro Radio Survey 4 are here, as always, there are some trends emerging and some...
The 3 C’s your campaign needs: Content, Creativity and Call to Action
Creating a marketing campaign that effectively reaches your business goals may seem straightforward right? You may look at your business and its...
Third radio ratings survey period for 2019!
We’re into the third radio ratings survey period for 2019 across metro markets and we’re starting to see a few trends across the markets. Here’s...
A brand is much more than a logo or trademark. Branding elicits an emotional response from the public, it impacts how the public perceives the...
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