the MediaSmiths blog
Get your fix on all things media and marketing strategy.
Ethnic Media: A key ingredient for the modern Australian Marketer
Ethnic media has changed significantly in Australia over the last 40 or so years due to the increased migration of extremely diverse...
Metro Radio Survey 5, 2018 – Sydney Breakfast Radio Upset
As we approach the warmer weather that Spring brings and say goodbye to winter, the results of Metro Radio Survey 5 offer substantial changes...
Big Screen Advertising For Your Business
Is there anything better than going to watch a great movie on a big screen with no distractions? Cinema is a popular form of entertainment in...
2018 Metro Radio Survey 4
We are now in the second half of 2018 and the results of Metro Radio Survey 4 offer some real surprises. As we have previously noted, nothing...
How to Make Friends and Influence People
We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your...
2018 Metro Radio Survey 3
The year 2018 is now nearing the halfway mark. The results of Metro Radio Survey 3 will be examined by marketers and media companies for any...
The State of Radio
Since the very first broadcast in 1923, Australians have loved radio. Maybe it’s the nature of our country–long distances between cities, big...
2018 Metro Radio Survey 2
The year 2018 is now nearly one-third completed. The results of Metro Radio Survey 2 will be examined by marketers and media companies for any...
Mobile and Metrics and Measurements, Oh My!
How many times a day do you find yourself switching between devices? Are you moving the tablet, to get to the laptop, to get to the smart phone?...
Outdoor Media and Digital Media – The Perfect Dinner Party Companions
Why is it so important to use different forms of marketing together? Imagine you’re having a dinner party. You carefully choose the guests, plan...
2018 Metro Radio Survey 1
The wait is over, the results of Metro Radio Survey 1 for 2018 are here! This year’s first set of statistics yield interesting results as always....
Are You Putting Your Eggs in the Right Integrated Media Basket?
Putting all your eggs into one basket has never been a good idea- drop the basket and you’re left with a big messy problem. But what if the...