the MediaSmiths blog
How has COVID affected Radio – Metro Radio Survey 6, 2020 Update
The first Australian metro radio survey in five months was released yesterday: after being put on hold due to COVID, it is exciting to see the...
The Marketing Benefits of a Good Creative Strategy
In today’s world of seemingly endless distractions, marketers are continually competing for consumers’ limited attention. Fortunately, research...
Finding Opportunity in the Economic Downturn
As Australia enters another recession, we explore how brands' reactions in times of crisis has impacted their long-term performance. The results were surprising, find out why now is the best time to drive your marketing growth.
How Broadcast Video On Demand (BVOD) helps you to engage with consumers in a post-COVID world
Australia is one of the fastest-growing Broadcaster Video On Demand (BVOD) ad markets in the world as more viewers adopt this way of viewing and advertisers are reaping the benefits. Learn how.
Voice Search – Changing the future of SEO
Voice technology – it is claimed to be the future of how we search for information, products and services, but what is it and how do marketers...
Newstalk leads during crisis– Metro radio survey 2, 2020 update
We are all turning to news amidst the abundant changes during this pandemic, and radio is reaping the rewards of increased listenership. In our report on the latest Metro radio survey, we show how audience trends have changed and why advertising is critical at this time.
Why advertising in sport is worth the try post COVID-19
With sporting events knocked off the calendar, has coronavirus killed the sports advertising business? We don't think so...
What will the new year bring – Metro radio survey 1, 2020 update
The news cycle drives more people to radio With a news cycle over the last 3 months in Australia unlike any other I remember, with the prolonged...
TikTok in 2020 – A beginner’s guide
TikTok, one of the biggest video-sharing Social Network service has grown exponentially since 2016. It was the most downloaded app in the App...
There is nothing more certain than change – Metro radio survey 8 update
A few upsets as the year comes to a close The year is finally coming to a close and as the Christmas spirit is in full swing the last metro radio...
Social Media in 2020 – How to navigate the social landscape of the new decade
Over the past year, social and digital media trends have proven that the only consistent in the field is change. In Australia and around the...
Metro Radio Survey 7, 2019 Wrap
2GB continues to lead in Sydney As the year warms up and Christmas decorations start to show up across retail outlets across the country,...