the MediaSmiths blog
Get your fix on all things media and marketing strategy.
Advertising Short Term-ism – how this is impacting business results
Advertising Short-Termism: What Does It Mean for Your Business? As a marketer or brand leader, you may or may not have heard the term...
Amplify your marketing efforts with these 4 AI strategies
According to an urban legend, a shopkeeper in North London Suburb used to routinely not miss his daily newspaper, particularly the weather...
2019 Metro Radio Survey 5
Winter is nearly over and we’re over the hump for radio surveys for the year, the results of Metro Radio Survey 5 are in, and as always a few...
Metro Radio Survey 4 Update, 2019
Finally passing the midpoint of 2019, and the results of Metro Radio Survey 4 are here, as always, there are some trends emerging and some...
The 3 C’s your campaign needs: Content, Creativity and Call to Action
Creating a marketing campaign that effectively reaches your business goals may seem straightforward right? You may look at your business and its...
Third radio ratings survey period for 2019!
We’re into the third radio ratings survey period for 2019 across metro markets and we’re starting to see a few trends across the markets. Here’s...
A brand is much more than a logo or trademark. Branding elicits an emotional response from the public, it impacts how the public perceives the...
And we’re off and running… Metro Radio Survey 2, 2019 Here’s the roundup
The year is flying by and yesterday delivered the second metro radio survey of the year nationally with many of the expected trends continuing...
GUERRILLA MARKETING
ORIGINS Jay Conrad Levinson brought the term guerrilla marketing to life in 1984 when he explored the marriage of marketing and guerrilla warfare...
Micro-Moments – An Introduction
MICRO-MOMENTS Obsessed with SMARTPHONES? Aren’t we all! This is the state of our fractured consumer-journey. The increased access to connectivity...
GFK Radio Survey 1 Results – 2019
First cab off the rank for 2019 - Metro Radio Survey 1 2019, Has much changed? We’re back to another year of radio surveys and measuring radio...
What is Neuromarketing and how it can help you brand grow?
Neuromarketing is the junction between science and marketing techniques. Based on studies of brain processes and how they are triggered,...
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