the MediaSmiths blog
Get your fix on all things media and marketing strategy.
2018 Metro Radio Survey 4
We are now in the second half of 2018 and the results of Metro Radio Survey 4 offer some real surprises. As we have previously noted, nothing holds constant from previous surveys. However, Survey 4 puts an explanation point on that as changes in results from...
read more
How to Make Friends and Influence People
We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your message heard. Over the years, we’ve been influenced by royalty, celebrity, and sports people – which has given rise to...
read more
2018 Metro Radio Survey 3
The year 2018 is now nearing the halfway mark. The results of Metro Radio Survey 3 will be examined by marketers and media companies for any trends among the different stations taking into account age demographics and time segments. This holds true for not only the...
read more
The State of Radio
Since the very first broadcast in 1923, Australians have loved radio. Maybe it’s the nature of our country–long distances between cities, big drives– but we began a love affair with radio that shows no sign of letting up. Radio has survived vinyl, Walkman, CDs and...
read more
2018 Metro Radio Survey 2
The year 2018 is now nearly one-third completed. The results of Metro Radio Survey 2 will be examined by marketers and media companies for any trends among the different stations. This holds true for not only the major metropolitan areas but also for the rest of...
read more
Mobile and Metrics and Measurements, Oh My!
How many times a day do you find yourself switching between devices? Are you moving the tablet, to get to the laptop, to get to the smart phone? Mobile advertising takes advantage of the prolific use of mobile devices to keep the message on the move with users. But...
read more
Outdoor Media and Digital Media – The Perfect Dinner Party Companions
Why is it so important to use different forms of marketing together? Imagine you’re having a dinner party. You carefully choose the guests, plan the menu, design a beautiful table setting. But then, when the guests sit down for dinner, you serve them water instead of...
read more
2018 Metro Radio Survey 1
The wait is over, the results of Metro Radio Survey 1 for 2018 are here! This year’s first set of statistics yield interesting results as always. Both Nova and Macquarie Networks have cause for celebration after some strong results: Nova is the #1 metro network for...
read more
Are You Putting Your Eggs in the Right Integrated Media Basket?
Putting all your eggs into one basket has never been a good idea- drop the basket and you’re left with a big messy problem. But what if the basket was media, and there were lots of eggs to choose from? Do you go for biggest basket, or the one with the best...
read more
What Social Media Trends To Expect in 2018
The wheels turn fast in the world of social media. Sophisticated apps and functions can be superseded in a matter of months, and as we increasingly turn to the internet for our daily needs, social media is adapting fast to keep relevant. Let’s take a brief look at the...
read more
Are the Glory Days of Branding Behind Us?
The bulk of our work at MediaSmiths revolves around delivering exceptional value for clients across paid campaigns, but we also regularly make time to step back and take a look at the bigger picture. While tactics and execution are key day-to-day, it’s strategy that...
read more
Metro Radio Survey 8 Update
Approaching the end of the year and the holiday season for 2017, the results of Metro Radio Survey 8 will be evaluated by media companies, marketers, and advertisers for any trends among the different stations. This holds true not only for the major metropolitan areas but also for the rest of Australia.
read more
2017 Metro Radio Survey 7
As we head into the final stretch of 2017, the seventh GfK metro radio survey is hot off the presses and a clearer picture of changes in this year’s radio
read more
What Amazon’s Australian Arrival Means for 2018
After months of teasing, it appears that Amazon’s long-awaited Australian arrival is finally really just around the corner. As with everywhere that Amazon plants its flag, there’s little doubt that this means good news for local consumers, but what are the implications for Australian firms? Let’s briefly step through four of the more obvious takeaways.
read more
Metro Radio Survey 6 2017
The sixth metro radio survey of the year has landed and, as ever, there’s plenty to pore over from major media markets across the country. As per usual, we’ll kick things off in Sydney before covering highlights of the latest movers and shakers from other markets.
read more