Are the Glory Days of Branding Behind Us?

Are the Glory Days of Branding Behind Us?

The bulk of our work at MediaSmiths revolves around delivering exceptional value for clients across paid campaigns, but we also regularly make time to step back and take a look at the bigger picture. While tactics and execution are key day-to-day, it’s strategy that...
2017 Metro Radio Survey 7

2017 Metro Radio Survey 7

As we head into the final stretch of 2017, the seventh GfK metro radio survey is hot off the presses and a clearer picture of changes in this year’s radio landscape is starting to emerge. Before we dive into details, it’s worth giving GfK a quick tip of the hat for...
Metro Radio Survey 4 Update

Metro Radio Survey 4 Update

Having now crossed the mid-year line for 2017, the results of Metro Radio Survey 4 will be examined closely by media companies, marketers, and advertisers for any trends among the different stations. This holds true not only for the major metropolitan areas but also...