by Angie Smith | Sep 17, 2019 | Marketing Strategy
Advertising Short-Termism: What Does It Mean for Your Business? As a marketer or brand leader, you may or may not have heard the term “short-termism”. Short-termism is the advertising and marketing version of a “quick fix”. The term encompasses strategies that may get...
by Angie Smith | Sep 8, 2019 | Marketing Strategy
According to an urban legend, a shopkeeper in North London Suburb used to routinely not miss his daily newspaper, particularly the weather report. Reading the weather report, he had a brilliant idea of moving a bin of black umbrellas closer to the front of the store...