Finally passing the midpoint of 2019, and the results of Metro Radio Survey 4 are here, as always, there are some trends emerging and some changes from previous surveys. Radio content, radio advertising, and individual and team radio personalities affect these rankings and we hope you enjoy the summary of Metro Radio Survey 4 and its trends which follow.
Beginning with Sydney, 2GB held on to its number one position for the 121st time in spite of dropping by 0.8 points from the previous survey to a 14.0 share. Smooth FM retained second place despite dropping by 0.1 points to a 9.9 share. They were followed by WSFM at 8.2 share, who inched ahead of KIIS by 0.1 points who have an 8.1 share.
Delving deeper into the day-parts, Alan Jones of 2GB who recently re-signed his contract with the powerhouse station for another 2 years continued his reign as head of the Breakfast time slot despite dropping 0.2 points to a 17.4 share. His nearest rivals were still KIIS FM’s Kyle and Jackie O although they dropped 0.9 points to a 10.9 share. Ben Fordham was again the leader of the Drive segment at 2GB despite dropping 0.7 points to a 10.3 share. NOVA 96.9 remained in the second spot with a 10.0 share. However, Smooth FM and KIIS traded places for the third and fourth rankings. This was largely due to KIIS’s 1.2 share drop to put them at 8.3 market share and Smooth FM sliding past them at 8.4.
Once again, Melbourne’s 3AW remained in the top slot with a 0.5 gain to reach 15.6 market share. Second place belongs to FOX FM at 9.8. GOLD 104.3 stayed put at third place despite dropping 0.9 points. It was Smooth’s drop of 1.5 points that caused them to slip to 8.8 and a fourth place ranking. In the Breakfast time segment, Ross Stevenson and John Burns from 3AW lead the rankings and increased their market share 0.4 points to 19.5. FOX FM broke the tie with Smooth FM and stayed in second place at with a 1.6 gain. NOVA 100 now rests in third place with a 0.4 gain to 8.2 while GOLD 104.3 is in fourth place at 7.0. Unfortunately for Smooth, their big 2.2 drop caused them to slide to fifth place at 6.7. 3AW again won the Drive slot with a 12.0 share followed by FOX FM at 11.0 and GOLD FM at 9.1.
In Brisbane, NOVA 106.9 remained in first place with an 11.7 share. However, there is now a tie for second place with 4KQ and 97.3FM both at 10.5. Just behind them is TRIPLE M who advanced to third place with a 0.4 gain to reach 10.4 market share. NOVA 106.9 again won both the Breakfast and Drive slots with an 11.8 and 16.0 share respectively.
Moving west across the continent to Perth, NOVA 93.7 moved past MIX 94.5 to reach a 14.1 market share. MIX 94.5 managed to hang on to second place despite their 2.2 drop to a 12.1 share. Third place is occupied by 6JJJ with a 11.5 share. NOVA 93.7 again leads in both the Breakfast and Drive segments with gains of 1.1 and 1.5 respectively.
In Adelaide, MIX 102.3 leads at 12.1, FIVEaa is in second at 11.1, and NOVA 91.9 is in third with a 10.9 market share. These rankings were the same as in the previous survey. FIVEaa’s David and Will again won the Breakfast slot gaining 1.5 to reach a market share of 14.0. NOVA 91.9 again won the Drive slot by gaining 0.4 points to 13.9 share. Second place in Drive is MIX 102.3 at 12.6.
Trying to predict the preferences of listeners is not an easy task. It is difficult to say which contributed more to the survey results—radio content, radio advertising, or radio personalities. We thank the dedicated people at GFK for their accurate metrics for this dynamic medium. We always depend on these numbers to lend us insights into the industry and to support us with media planning. Keep your eye on us for more commentary as the year moves on.
Source : GFK Survey 4, 2019
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