We’re into the third radio ratings survey period for 2019 across metro markets and we’re starting to see a few trends across the markets. Here’s our breakdown of the commercial stations across the country for you.

In Sydney 2GB retained its number 1 position for the 120th time.  They increased their audience share by 0.3 on last survey to a convincing 14.8 share. Second place overall goes to Smooth FM increasing its share by 0.5 a point to 10 share points. Smooth was followed by KIIS FM at a 9.3 and WSFM with 8.1 share points both growing their audiences by 0.2 share points. The station with the most listeners tuning in is Nova 96.9 with 1,006,000 listeners, however over this survey period the station which showed the largest cumulative audience growth was 2GB, increasing its cumulative audience by 106,000 listeners. This may have been impacted by the recent election period. We’ll see if that continues through the rest of the year and subsequent survey periods.

Breaking down the day-parts, again Alan Jones was king of breakfast increasing his share of audience in this time-slot by 1.2 share points to 17.6. His nearest rival was KIIS FM’s Kyle and Jackie O with an 11.8 share. Ben Fordham was the leader in Drive with an 11.0 share, and the race for second and third and fourth was extremely tight with Nova 96.9 taking out second at 9.9 share, just pipping KIIS at 9.5 followed by Smooth at 9.0.

Melbourne powerhouse 3AW held its dominant position overall at 15.1 followed by Smooth FM in second place at 10.3 share points and very closely in third at 9.9 share points is Gold 104.3. In Breakfast, once again Ross Stevenson and John Burns from 3AW took out the rest of the networks with a massive 19.1 share despite a 0.4 share point loss on last survey. Smooth FM and Fox FM tied for second place with an 8.9 share. 3AW also won the drive session with a 12.1 share followed by Gold FM with a 10.6 whose audience increased by 0.4 share points. The commercial station with the most listeners in Melbourne is Fox FM with 1,130,000 people.

Brisbane was once again a very tight race however Nova 106.9 led overall with an 11.5 share despite dropping 0.9 share points. The second, third and fourth place winners were all within 0.9 share points of each other and went to Hit105 at 10.9, 97.3FM at 10.7 and 104.5 Triple M at a 10.0 share. All of these stations had share losses. Nova however won the breakfast and drive sessions with an 11.3 and 16.0 share respectively.

Heading West to Perth, Mix 94.5 continues to lead in this market despite at 1.1 share point drop to 14.3. Nova 93.7 saw an increase to 12.6 share and continues at second place overall. However Nova dominates in breakfast and drive sessions.

Over in Adelaide, Mix 102.3 continues to lead in survey 3 with a share position of 12.2, a drop of 1.7 from last survey. It was a close race for second place with Fiveaa at 10.5, an increase of 1.5 share points and Nova 91.9 at 10.3 which is no change from last survey. Fiveaa’s David and Will was the clear leader in breakfast at 12.5, and Nova led the drive session with a 13.5 share.

We trust you have found this informative and look forward to sharing more as the year goes on.

Source : GFK Survey 3, 2019

 

Angie Smith

About Angie Smith

Angela started the company in 2007 after working in various media including radio, Yellow Pages as well as on the advertising agency side. She has a passion for media planning across channels, strategy, development and negotiation and really loves working with clients in growing their businesses and brands. She has worked with many brands large and small including local, national and multi-nationals. Angie’s pastimes include travel, food, entertaining.