by Angie Smith | Jan 29, 2016 | Social Media
It sounds obvious but social media marketing and advertising should first and foremost be ‘social’. Social media works best when it’s interactive, fun and conversational with a personal touch. Automating posts that push products won’t cut it in this information-rich,...
by Angie Smith | Sep 7, 2015 | Social Media
For many Australian business owners, the penny is finally starting to drop: social media is not a magic bullet when it comes to driving bottom-line growth. In fact, handled poorly, it can easily become a time sink for employees and an impenetrable black hole when it...