by Audrey Greening | Apr 11, 2019 | Blog, Content, social media, website
ORIGINS Jay Conrad Levinson brought the term guerrilla marketing to life in 1984 when he explored the marriage of marketing and guerrilla warfare style tactics. The aim of guerrilla marketing originally was to provide cost effective marketing solutions to those with...
by Divya Poojary | Mar 26, 2019 | Blog, Digital advertising, Strategy
MICRO-MOMENTS Obsessed with SMARTPHONES? Aren’t we all! This is the state of our fractured consumer-journey. The increased access to connectivity and screen time has led to ruptured marketing funnel. In my everyday life as a Marketer, I hear this all the time when my...
by admin | Feb 18, 2019 | Blog, branding, Digital advertising, measurement, social media
Neuromarketing is the junction between science and marketing techniques. Based on studies of brain processes and how they are triggered, neuromarketing seeks to measure these neurobiological activities when there is exposure to brands, advertisements, and other...
by Neil Kulkarni | Jan 15, 2019 | Blog, Digital advertising, Influencers, mobile, social media, Strategy
With greatness, comes great minds. Having had the privilege of learning from some of the greatest minds on earth over the last 10 years and practicing the art of social media since the age of 18, I have picked up some principles that have remained rock-solid through...
by Natasha Michelmore | Jun 12, 2018 | Blog, Content, Digital advertising, Influencers, social media, Strategy
We want to see ourselves reflected in advertising, so finding a person your target audience relates to and admires is a sure-fire way to get your message heard. Over the years, we’ve been influenced by royalty, celebrity, and sports people – which has given rise to...
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