by Angie Smith | May 20, 2019 | Marketing Strategy
A brand is much more than a logo or trademark. Effective branding elicits an emotional response, it impacts how the public perceives the business. It sets uniqueness of one business from another. How does smart and effective branding influence your bottom line?...
by Angie Smith | May 1, 2019 | GFK Radio Survey Reports
The year is flying by and yesterday delivered the second metro radio survey of the year nationally with many of the expected trends continuing across metro markets across the country. Macquarie Radio’s 2GB retained its dominant number 1 overall position in Sydney for...