ANNUAL BRAND CAMPAIGN
Who Cares? We do!
Baptist Care is a leading not-for-profit Christian based care organisation that has been serving the aged and people living with
Baptist Care Residential Services The residential services at our facilities provide the highest quality aged care within our warm and friendly communities. All our facilities come with
“The media strategy proposed by MediaSmiths for our annual brand campaign was well thought out and executed on time to help increase our brand awareness with our target audience”
OCTOBER 2016 to JUNE 2017
To achieve occupancy rate targets at our residential aged care facilities across NSW/ACT
toresidential aged care
- Create an emotional and powerful feeling
- An ad that has longevity and flexibility
Target Audience Potential aged care residents and their families in NSW/ACT
Idea Bring attention to ‘Care You Can Trust’ as Baptist Care by sharing Janet and Terry’s story – Terry’s love for Janet (Baptist Care resident) does not wane despite her dementia
Media Strategy Online and Offline advertising including newspaper, social, outdoor and internal
RESULT / IMPACT
Strong visibility of ‘Who Cares?’ advertising in surrounding areas of the local facility.
Online display advertising utilising programmatic increased website traffic.